ETS的解释是: Choice D indicates that during promotions retailers buy much greater quantities of products at discounted prices than they in turn sell to consumers during those promotions. There is, then, much merchandise that retailers sell at their regular price on which the manufacturers, however, do not realize normal profits. Since this loss of normal profits might outweigh the benefits of attracting new consumers during the promotion period, the manufacturers might be better off not holding the promotions. Choice D is, therefore, the best answer. 我理解为:在促销期间,零售商囤积,多购买,记住零售商从厂家多买的这些数量都是以打折价购买的。 而如果厂家不促销,在正常销售时期,这些数量应该是直接卖出,以厂家平时的价格卖,(肯定比打折价要高),所以厂家没有实现一部分的normal利润。 虽然促销吸引了更多的消费者,但是厂家没有实现正常利润的损失outweigh以促销来吸引消费者而挣的利润。所以,还是不促销好啊。 |