[求助]prep －1 68

andylouis

68.
            (35185-!-item-!-188;#058&007601)

 

Manufacturers sometimes discount the price of a product to retailers for a promotion period when the product is advertised to consumers.  Such promotions often result in a dramatic increase in amount of product sold by the manufacturers to retailers.  Nevertheless, the manufacturers could often make more profit by not holding the promotions. 

 

Which of the following, if true, most strongly supports the claim above about the manufacturers' profit?

 

(A) The amount of discount generally offered by manufacturers to retailers is carefully calculated to represent the minimum needed to draw consumers' attention to the product.

(B) For many consumer products the period of advertising discounted prices to consumers is about a week, not sufficiently long for consumers to become used to the sale price.

(C) For products that are not newly introduced, the purpose of such promotions is to keep the products in the minds of consumers and to attract consumers who are currently using competing products.

(D) During such a promotion retailers tend to accumulate in their warehouses inventory bought at discount; they then sell much of it later at their regular price.

(E) If a manufacturer fails to offer such promotions but its competitor offers them, that competitor will tend to attract consumers away from the manufacturer's product.

 不太懂  谢谢

phoebelulu

题目中说,制造商的促销活动会降低产品价格卖给零售商,这种促销会增加销量,但是,不促销利润更大.

利润=销量*数量

D说零售商会趁机屯货,等过一阵子再原价卖给顾客.

其实零售商只是中间环节,只有最终顾客的购买量大了,才能真正增加货物的销量,增加生产商的利润,生产商促销是为了让最终顾客得到优惠,多买产品,但是分销商把中间的利润吞了,原价卖,那顾客的购买量不会增长,销量实际也不会增大,结果生产商的价格低了,利润反而少,正好能支持题目的结论.我说的太绕了,不知道LZ能不能理解,不好意思,呵呵!