AAB10. The following appeared in a memorandum from the marketing department of a children’s clothing manufacturer: “Our HuggyBunny brand is the bestselling brand of children’s clothing. Parents everywhere recognize the HuggyBunny logo as a mark of quality, and most of our customers show great brand loyalty. Sales reports have shown that parents are more likely to buy children’s clothes with the familiar HuggyBunny brand and logo than otherwise identical clothes without it. Therefore, if we use the HuggyBunny brand name and logo for the new line of clothing for teenagers that our company will soon be introducing, that clothing will sell better than it would if we labeled it with a new brand name and logo.” Discuss how well reasoned . . .etc.
我觉得这里有false analogy,还有什么呢? a mark of quality 不知道算不算,顾客买是因为别的原因,比如价格低廉?
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