a)other housewares catalogs with magazinelike formats do not already exist - Irrelevant. Too much Irrelevant information.
b)an upscale clientelte would be interested in a housewares catalog –Correct.
Here is the story. If project A succeed, I want to try it on project B. It only means the plan itself works. I need a pre-requisite- a pool of customers who will be interested in the product in plan B in the first place.
c)the same copywriter and graphic artist could be employed for both the clothing and housewares catalogs – Not necessary.
d)a magazinelike format requires a copywriter and a graphic artist - not necessary. The whole “copywriter and artist” thing is a distracter.
e)customers to whom the old clothing catalog appealed would continue to make purchases from catalogs with the new format. -Irrelevant. Too much Irrelevant information.
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发表于 2004-3-16 21:41:00
