• PC:
○ Available in 1972
○ Until: Rebelling club
§ Establish the market & entry
• Hybrid car
○ Market rebels
• Car club: legitimate the automobile & present it a solution
○ Social in nature
§ Construct a identity
§ Mushrooned in cities
○ Draft laws / speed limits
○ Reliability contest
§ 1895-1912
First reading:
1. present two examples about market repelling effect ( first sentence + similarity)
2. Details in automobile industry
3. Other supports/repelling ( actually still focus on the effect of market repelling)
Second reading
1. Starting with a market repelling example: individual computers. Similarity, the success of hybrid car is partially result from the environmental movement.
2. Commercial companies, such as ford, didn't need to play a central role in legitimating and presenting solutions. Neither sponsored nor financed by car manufactures, club did a lot to promote the car development
Besides legitimating and marketing, club also raised up contests in car endurance, hill climbing and fuel-economy runs until automobile became a social fact.
1. PC took off when hobbyists organized group-rebelled centralized computing
-club spawns grounds for actors+developers
-similarity: hybrid car succeeded -market rebel green
2. Ford didn't need to because social movement
-enthusiasts flouted convention, popularize automobile use
-club social in nature and focused on improving quality/shield owners promoting/good road construction
-1902, 22 clubs mushroomed
3. work with the government, organise contests(endurance, hill climbing, fuel economy
-cool mobilization
-1985-1912:automobile car became a social fact