A major network news organization experienced a drop in viewership in the week following the airing of a controversial report on the economy. The network also received a very large number of complaints regarding the report. The network, however, maintains that negative reactions to the report had nothing to do with its loss of viewers
Which of the following, if true, most strongly supports the network’s position?
(A) The other major network news organizations reported similar reductions in viewership during the same week.
(B) The viewers who registered complaints with the network were regular viewers of the news organization’s programs.
(C) Major network news organizations publicly attribute drop in viewership to their own reports only when they receive complaints about those reports.
(D) This was not the first time that this network news organization has aired a controversial report on the economy that has inspired viewers to complain to the network.
(E) Most network news viewers rely on network news broadcasts as their primary source of information regarding the economy.
the answer is A .
Advertising by mail has become much less effective, with fewer consumers responding. Because consumers are increasingly overwhelmed by the sheer amount of junk mail they receive, most discard almost all otters without considering them. Thus. an effective way tor corporations to improve response rates would be to more carefully target the individuals to whom they mail advertising, thereby cutting down on the amount oi junk mall each consumer receives.
Which of the following, if true, would most support this recommendation
(A) There are cost effective means by which corporations that currently advertise by mail could improve response rates.
(B) Many successful corporations are already carefully targeting the individuals toh whom they mail advertising.
(C) Any consumer who, immediately alter receiving an advertisement by mail, merely glances at it is very likely to discard it.
(D) Improvements in the quality of the advertising materials used in mail that is carefully targeted to individuals can improve the response of rate for such mail.
(E) Response rates to carefully targeted advertisements by mail are considerably higher, on average, than response rates to most other forms of advertising.
|