《市场营销研究-应用导向-(第5版)》 姓名:(美)纳雷希﹒K﹒马尔霍特拉(Naresh K. Malhotra) 涂平著
Churchill, Gilbert A., Tom J. Brown, and Tracy A. Suter. Basic Marketing Research. 7th Edition. Iacobucci, Dawn and Gilbert A. Churchill. Marketing Research: Methodological Foundations. 10th Edition. 营销调研 方法论基础