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GWD28-Q16(搜不到,请看看!)

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楼主
发表于 2008-11-23 10:22:00 | 只看该作者

GWD28-Q16(搜不到,请看看!)

Paper&rint is a chain of British stores selling magazines, books, and stationery products.  In Britain, magazines’ retail prices are

 GWD28-Q16

set by publishers, and the retailer’s share of a magazine’s retail price is 25 percent.  Since Paper&rint’s margin on books and stationery products is much higher, the chain’s management plans to devote more of its stores’ shelf space to books and stationery products and reduce the number of magazine titles that its stores carry.

Which of the following, if true, most strongly argues that the plan, if put into effect, will not increase Paper&rint’s profits?

A.      Recently magazine publishers, seeking to increase share in competitive sectors of the market, have been competitively cutting the retail prices of some of the largest circulation magazines.
        
降价可促销

B.       In market research surveys, few consumers identify Paper&rint as a book or stationery store but many recognize and value the broad range of magazines it carries.

C.      The publisher’s share of a magazine’s retail price is 50 percent, and the publisher also retains all of the magazine’s advertising revenue.   不懂

D.      Consumers who subscribe to a magazine generally pay less per issue than they would if they bought the magazine through a retail outlet such as Paper&rint.  就算PP 不减少MAGZINES 的数量,该情况也存在

E.       Some of Paper& Print’s locations are in small towns and represent the only retail outlet for books within the community.   

答案是B, 可是我不明白E C 为什么错啊,尤其是C ,什么意思啊?请NN 指点一下,谢谢

沙发
 楼主| 发表于 2008-11-24 13:22:00 | 只看该作者
自己顶,期盼回答~~~~~~~
板凳
发表于 2008-12-11 07:02:00 | 只看该作者

In market research surveys, few consumers identify Paper&rint as a book or stationery store but many recognize and value the broad range of magazines it carries.

 

Marketing knowledge: If you store were not position a book or stationery store, them the target group of customer would not come anyway, neither do they anticipate your new strategically change.

地板
发表于 2009-4-3 10:10:00 | 只看该作者
原来选C,但是考虑一下还是选B比较好~

B是说在消费者心里面,P&就是一个卖杂志的公司而不是一个卖书或者文具的公司。就是说P&转到书和文具上面的时候,知名度啊这些东西可能会丧失,从而不能保证销售量。符合选项。

C说P&能够留存广告费。但是题中给的信息就已经说明,杂志的毛利润比书和文具的毛利润要低,就算杂志能够收回广告费,毛利润也不如书和文具高。所以无法说明有广告费没有能够说明公司决策的错误。
5#
发表于 2009-4-3 15:07:00 | 只看该作者

原文讨论的是PP这个连锁店,他是零售商,他卖出一本杂志可以拿25% 的零售价。然后这个公司打算卖书因为书的利润高。问削弱?

C根本就是无关选项,C说出版商可以拿50%杂志卖出的零售价,并且还保留着杂志广告的利润。这个和PP的利润没有关系。

和出版商 publisher 的利润是没有任何关系的。

E说有些PP在小城镇,只在社区卖书。这个也无关么?原文要我们说的是买书不能够提高利润。这个选项差很多罗。

明白了不?


[此贴子已经被作者于2009-4-3 15:08:49编辑过]
6#
发表于 2009-7-27 10:13:00 | 只看该作者
7#
发表于 2009-8-2 14:33:00 | 只看该作者
h
8#
发表于 2009-8-4 21:27:00 | 只看该作者
up
9#
发表于 2009-12-19 03:31:54 | 只看该作者
我直接把PP当PUBLISHER了
10#
发表于 2009-12-29 16:58:46 | 只看该作者
开始看一遍,把所有选项都排除了,后来发现Bfew ,表示否定了
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