上海这个天气,很是不懂,到底过冬还是过夏的,不过财大今天百年校庆,搞什么美食节,我就买一堆来吃起来,安安静静来更贴咯。
【范文5】 A news paper publisher is recommending that the price of its paper, The Mercury, bereduced below the price of a competing newspaper, The Bugle. This recommendationresponds to a severe decline in circulation of The Mercury during the 5-yearperiod following the introduction of The Bugle. The publisher's line ofreasoning is thatlowering the price of The Mercury will increase its readership, therebyincreasing profitsbecause a wider readership attracts more advertisers. This line of reasoning is problematicin two critical respects.
While it is clear that increased circulation would make the paper more attractive to potentialadvertisers, it is not obvious that lowering the subscription price is the most effectiveway to gain new readers. The publisher assumes that price is the only factor thatcaused the decline in readership. But no evidence is given to support thisclaim. Moreover,given that The Mercury was the established local paper, it is unlikely that such amass exodus of its readers would be explained by subscription price alone.
There are many other factors that might account for a decline in The Mercury's popularity.For instance, readers might be displeased with the extent and accuracy of its newsreporting, or the balance of local to other news coverage. Moreover, it ispossible TheMercury has recently changed editors, giving the paper a locally unpopularpolitical perspective.Or perhaps readers are unhappy with the paper's format, the timeliness of itsfeature articles, its comics or advice columns, the extent and accuracy of itslocal eventcalendar, or its rate of errors.
In conclusion, this argument is weak because it depends on an oversimplified assumptionabout the causal connection between the price of the paper and its popularity.To strengthen the argument, the author must identify and explore relevant factorsbeyond cost before concluding that lowering subscription prices will increase circulationand, thereby, increase advertising revenues.
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