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Recent social changes in the country of Spiessa lead the author to predict a continuedsurge in growth of that country's restaurant industry. Rising personal incomes, additionalleisure time, an increase in single-person households, and greater interest in gourmetfood are cited as the main reasons for this optimistic outlook. All of these factorsare indeed relevant to growth in the restaurant industry; so the predictionappears reasonableon its face. However, three questionable assumptions operative in this argument bear close examination. The first dubious assumption is that the supply of restaurants in Spiessa will continueto grow at the same rate as in the recent past. However, even in the most favorableconditions and the best of economic times there are just so many restaurants that agiven population can accommodate and sustain. It is possible that the demandfor restaurantshas already been met by the unprecedented growth of the past decade, in whichcase the recent social changes will have little impact on the growth of the restaurant industry. A second assumption is that the economic and social circumstances cited by the authorwill actually result in more people eating out at restaurants. This assumptionis unwarranted,however. For example, increased leisure time may just as likely result in morepeople spending more time cooking gourmet meals in their own homes. Also, singlepeople may actually be more likely than married people to eat at home than togo out formeals. Finally, people may choose to spend their additional income in other ways—onexpensive cars, travel, or larger homes. A third poor assumption is that, even assuming people in Spiessa will choose to spendmore time and money eating out, no extrinsic factors will stifle this demand.This assumptionis unwarranted. Any number of extrinsic factors—such as a downturn in the generaleconomy or significant layoffs at Spiessa's largest businesses—may stall the currentrestaurant surge. Moreover, the argument fails to specify the "socialchanges" that haveled to the current economic boom. If it turns out these changes are politically driven,then the surge may very well reverse if political power changes hands. In conclusion, this argument unfairly assumes a predictable future course for both supplyand demand. To strengthen the argument, the author must at the very least show thatdemand for new restaurants has not yet been exhausted, that Spiessa can accommodatenew restaurants well into the future, and that the people of Spiessa actuallywant to eat out more.
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