I was kind of debating between A and E, can anyone let me know why one should be preferred than the other one?
The value of a product is determined by the ratio of it's quality to its price. The higher value of a product, the better will be its competitive position. Therefore, either increasing the quality or lowering the price of a given product will increase the likelihood that consumer will select that product rather than a competing one.
which of the following, if true, would most strengthen the conclusion drawn above?
A) it is possible to increase bothe the quality and the price of a product without changing is competitive posistion
B)For cerain segments of the population of consumers, hightr-priced brands of some product lines are preferred to the lower-priced brands
C)Competing products often try to appeal to different segments of the population of consumers
D)The competitive position of a product can be affected by such factors as advertising and brand loyalty
E)Consumers's perceptions of the quality of a product are based on the actual quality of the product
A: Value=(Quality / price) : Quality up; price up value might still be the same means competitive position unchanged.
E: if NOT E, then, competitive position is uncertain.?
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