上海交大-UBC IMBA 5月 公开课

UBCIMBA

2015年5月9日 UBC IMBA公开课

如何激发商业创新  

创新力是让商业活动保持活力的一个重要元素，为什么创新如此重要，该如何培养和提高创新力？在本次公开课上，来自UBC尚德商学院的Darren Dahl教授将与大家探讨如何更好地激发创新能力，在商业活动中发挥积极作用。

Darren Dahl教授是UBC尚德商学院的高级副院长，在消费者行为、创新等方面具有世界知名度，在顶级营销杂志文章发表上排名第一。Darren是“消费者研究”杂志的主编，在2013年获得加拿大最富盛名的优秀教学奖 --- 3M国际教学大奖的十名加拿大教授之一。他同时获得2013年“经纪人”杂志首届商学院教授提名。

日期：2015年5月9日 周六   

地点：上海衡山路12号 豪华精品酒店  

地址： 上海市徐汇区衡山路12号B2 衡山厅（地铁一号线衡山路站 3号出口）

附上地图

日程：

18：00 – 18：30	注册
18：30 – 19：00	公开课
19：00 – 19：15	提问
19：15 – 20：15	交流

座位有限，敬请在5月5日前线上报名

详情：http://www.imba.sjtu.edu.cn/activity-pW8cKqVr5n2uUAQZ.aspx

联系电话：+86-21-62932604

电邮：imba@sauder.ubc.ca

UBC IMBA Open Seminar: Creativity in Business

Topic outline

Creativity is a hot topic. Never before has it been such a valuable, sought after asset in business; but why? What's the point of creativity? In this interactive session, Darren Dahl from the Sauder School of Business will explore the power of creativity and what you can do to help your creative voice flourish, both personally and in the business challenges you face. Understand your own creative potential and how to make it work for you, in this practical and thought-provoking session.

Speaker

Dr. Darren Dahl is Senior Associate Dean and Director of the Robert H. Lee Graduate School at the UBC Sauder School of Business. He is internationally recognized for his work in consumer behaviour, creativity and social influence, ranking number one in the world for publications in premier marketing journals. Darren is the Editor-in-Chief of the Journal of Consumer Research, and was one of 10 Canadian professors to receive the 2013 3M National Teaching Fellows award - Canada's most prestigious prize for teaching excellence. He was also named to the short list for The Economist Magazine's inaugural Business Professor of the Year Award in 2013.

Date: May 9th, 2015 (Saturday)

Venue: Hengshan Hall B2, Twelve at Hengshan

Program:

18：00 – 18：30	Registration
18：30 – 19：00	Open Seminar
19：00 – 19：15	Q&A
19：15 – 20：15	Mingle

Please RSVP by May 5, 2015