OG verbal分册一篇阅读题求解

kingsheart

这篇文章看起来很简单，可是我整个文章的意思理解有偏，尤其是第二段理解成转折了。求问52、54、55题。

The fact that superior service can generate a competitive advantage for a company does not mean that every attempt at improving service will create such an advantage. Investments in service,

(5)         like those in production and distribution, must be balanced against other types of investments on the basis of direct, tangible benefits such as cost reduction and increased revenues. If a company is already effectively on a par with its competitors

(10)         because it provides service that avoids a damaging reputation and keeps customers from leaving at an unacceptable rate, then investment in higher service levels may be wasted, since service is a deciding factor for customers only in extreme situation.

This truth was not apparent to managers of one regional bank, which failed to improve its competitive position despite its investment in reducing the time a customer had to wait for a

(20)         teller. The bank managers did not recognize the level of customer inertia in the consumer banking industry that arises from the inconvenience of switching banks. Nor did they analyze their service improvement to determine whether it would attract

(25)         new customers by producing a new standard of service that would excite customers or by proving difficult for competitors to copy. The only merit of the improvement was that it could easily be described to customers.

Questions 50-55 refer to the passage above.

50.         The primary purpose of the passage is to

(A)         contrast possible outcomes of a type of business investment

(B)         suggest more careful evaluation of a type of business investment

(C)         illustrate various ways in which a type of business investment could fail to enhance revenues

(D)         trace the general problems of a company to a certain type of business investment  BF

(E)         criticize the way in which managers tend to analyze the costs and benefits of business investments  XF

51.         According to the passage, investments in service are comparable to investments in production and distribution in terms of the

(A)         tangibility of the benefits that they tend to confer BF

(B)         increased revenues that they ultimately produce WG

(C)         basis on which they need to be weighed

(D)         insufficient analysis that managers devote to them NM

(E)         degree of competitive advantage that they are likely to provide  WG

52.         The passage suggests which of the following about service provided by the regional bank prior to its investment in enhancing that service?

(Al         It enabled the bank to retain customers at an acceptable rate.

(B)         It threatened to weaken the bank's competitive position with respect to other regional banks. XF

(C)         It had already been improved after having caused damage to the bank's reputation in the past.  NM

(D)         It was slightly superior to that of the bank's regional competitors.  NM

(E) It needed to be improved to attain parity with the service provided by competing banks.  NM

53. The passage suggests that bank managers failed to

consider whether or not the service improvement

mentioned in lines 18-20

(A) was too complicated to be easily described to

prospective customers  NM

(B) made a measurable change in the experiences

of customers in the bank's offices NM

(C) could be sustained if the number of customers

increased significantly  NM

(D) was an innovation that competing banks could

have imitated

(E) was adequate to bring the bank's general level

of service to a level that was comparable with

that of its competitors  NM

54. The discussion of the regional bank in the second

paragraph serves which of the following functions

within the passage as a whole?

(A) It describes an exceptional case in which

investment in service actually failed to produce

a competitive advantage.  XF

(B) It illustrates the pitfalls of choosing to invest in service at a time when investment is needed more urgently in another area.XF

(C) It demonstrates the kind of analysis that managers apply when they choose one kind of service investment over another.  WG

(D) It supports the argument that investments in certain aspects of service are more advantageous than investments in other aspects of service.  XF

(E) It provides an example of the point about investment in service made in the first paragraph.

55. The author uses the word "only" in line 27 most likely

in order to

(A) highlight the oddity of the service improvement WG

(B) emphasize the relatively low value of the

investment in service improvement  WG

(C) distinguish the primary attribute of the service

improvement from secondary attributes  XF

(D) single out a certain merit of the service

improvement from other merits  XF

(E) point out the limited duration of the actual

service improvement

melody319108

搜verbal的时候搜到的 估计lz可能都考过了吧 还没有做过verbal分册  只是个人见解 hope it helps if u got another test in future

52: 文章认为以下哪个关于regional bank投资service之前 --- 定位到This truth was not apparent to managers of one regional bank前面的部分---它提供了service(避免了damage reputation, keep customers from leaving.....) 答案只有A选项文章说了 是keep customers from leaving at an unacceptable rate的改写

54：提到regional bank的作用 ----- 举了个例子 来证明作者的观点 ---- 不是每步investment都会有好处的 只能选E
      A--不是exceptional example  B,C,D都和other areas对比 文章没提

55：only作用--- 最后一句说了那个regional bank的improvement 唯一的价值就是容易给客户描述
      A--oddity没提 B---low value在investment in service（这鄙视了整个investment in service。。。）C 文章没提主次 D other没提 只能选E 指出了那个实际的improvement是有限的

文章整个阐述了一个观点 investment in service有好处 但是不是每个都有好处 要balanced against it weighs
脉络：不是每个attempt都会带来优势 --- 原因 investment in service要像其他investment一样balance against it weighs --- 解释 （如果一个公司和对手一样effective，它提供的服务可以保障reputation及客户不轻易流失，那更多在service的投资是浪费的，因为service对客户来说作为一个决定因素只在极端情况下出现）---- 举个栗子（regional bank --- 详细阐述为毛投资不会带来理想的improvement）

BTW 如果lz有og verbal分册 可以上传吗？ 只搜到了分类的 没有全部的..