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作文君,我找到了第19篇的原题!
【OG116】 The following appeared in a memorandum to a team developing accounting software for SmartPro Software, Inc.:
“Currently, more professional accountants use SmartPro accounting software than any other brand. However, in the
market for personal accounting software for non-professionals to use in preparing their income tax returns, many of
our competitors are outselling us. In surveys, our professional customers repeatedly say that they have chosen
SmartPro Software because our most sophisticated software products include more advanced special features than
competing brands. Therefore, the most effective way for us to increase sales of our personal accounting software for
home users would clearly be to add the advanced special features that our professional software products currently
offer.”
Discuss how well reasoned . . .etc.
另外,再提供一个思路~
The author fails to consider the feasibility of his conclusion. Even advanced features have been added in to personal edition of such accounting software, personal users still can not handle them or appreciate the virtue or value of them. If so, addition of such features would achieve little in promoting the sale revenue. Moreover, addition of such features would incur additional costs of this edition of software, which might offset the benefit of increased sale revenue. |
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