【Native Speaker每日综合训练—30系列】【30-18】经管— Lane Crawford and Luxury goods

AceJ

借Ace帖子这里询问一下：Speaker的练习者，当练习材料是视频的时候，请问你们更喜欢：1.视频自带英文字幕；还是2.视频没有任何字幕，但是另附有一份字幕文档或者自己去官网查阅字幕？ -by iamyingjie

Official Weibo: http://weibo.com/u/3476904471

我们始终坚信，每一次阅读，都应是一次美妙的旅程
而工作组的使命就是带领大家领略阅读中的极致美景
一起来领略这奇妙旅程的第五站—Lane Crawford and Luxury goods
如果有去香港逛过街的朋友可能会知道这家老牌的高端服装零售商Lane Crawford—连卡佛。面对如今各行各业均被互联网渗透到骨子里的趋势，作为老牌高端服装零售商，连卡佛又是如何让客户豪爽的一掷千金的呢，除了本期的主题文章推荐之外，还特别推荐大家《商业周刊/中文版》年度特刊“零售进化论”

Part I: Speaker

Article 1

Lessons from Fashion’s Free Culture

[Rephrase 1]

[Speech, 15:20]


Source: TED
http://www.ted.com/talks/johanna_blakley_lessons_from_fashion_s_free_culture.html

AceJ

Part II: Speed

Article 2

Lane Crawford

By Wikipedia

[Time 2]
Lane Crawford is a retailing company with specialty stores selling designer label luxury goods in Hong Kong, China and online.

Founded in Hong Kong in 1850, Lane Crawford has nine points of sale with more than 585,000 square feet of total retail space, including three multi-brand luxury department stores in Hong Kong, two in Beijing and one in Shanghai, two Lane Crawford Home stores in Hong Kong specializing in designer furniture and lifestyle accessories, and an online store.

Lane Crawford is a part of The Lane Crawford Joyce Group, a fashion retail and brand management group in Asia, which also includes fashion boutique Joyce, fashion footwear, handbags and accessories specialist Pedder Group and retail, brand management and distribution company ImagineX.

Early History
In August 1850, two Scots, Thomas Ash Lane and Ninian Crawford, opened a shop in a makeshift bamboo structure on the waterfront of what is now Des Voeux Road. Since that time, Lane Crawford has occupied a number of prime retail sites along Des Voeux Road and Queen's Road Central; in the early 1900s it also had stores in Canton and Shanghai in China, and Kobe and Tokyo in Japan. It has been a tailor, and outfitter, a draper, a provisions dealer, a wine and spirits merchant, an auctioneer of antiques, a baker, a restaurant and a bar.

The company slogan evolved from "The Place to Buy Anything from a Pin to an Anchor" (1899) to "Get It at Lane Crawford's" (1926).

After the war, Lane Crawford was forced to rebuild from scratch, and so it began to expand its import export division from foodstuffs to include luxury items such as cosmetics and pearls. By 1978, jewelry accounted for 60 percent of sales.
[285 words]

[Time 3]
Present
Today, the focus has shifted from department store to specialty store offering exclusive brands. Its stores in Hong Kong, Beijing and Shanghai sell women swear, menswear, shoes & accessories, lingerie, jewelry, cosmetics, and home & lifestyle goods from around the world. It seeks to stand out as a brand by emphasizing its distinctive product selection, retail environments with displays of modern art, and services such as Personal Stylists and Concierge.

In 2004, Lane Crawford launched a new style of retail store at ifc mall.

In 2007, the company opened a freestanding "home store" at Pacific Place Mall, Hong Kong, and its first modern-day store in China, in Seasons Place Mall, Beijing. Lane Crawford's buyers became recognized as prominent participants in European fashion shows, and the company's stores were noted for presenting brands recognized as leading designers in the West but relatively unknown in China.

In 2011, Lane Crawford started an e-commerce site, LaneCrawford.com.

In 2012, the second Beijing store was opened at the Yintai Centre.

In October 2013, Lane Crawford opened its Shanghai flagship store at Shanghai Times Square, and plans to open a store in Chengdu in late 2013.
[190 words]

Source: Wikipedia
http://en.wikipedia.org/wiki/Lane_Crawford

Article 3

Lane Crawford Opens Flagship China Store in Shanghai 7 Years after Closure

[Time 4]
Brushing aside concerns about the impact of Beijing's anti-corruption drive on luxury sales, Lane Crawford has re-entered the mainland's commercial capital, Shanghai, opening its flagship store on the city's busiest shopping street.

Lane Crawford president Andrew Keith said its customers would buy luxury goods for personal use rather than as gifts. He also emphasized the company's long-term commitment to the mainland market.

Lane Crawford quit Shanghai seven years ago, when it closed its store at Shanghai Times Square.

Keith said the company would not focus on the short-term performance of the new store and would, instead, take a long-term view.

The new store, covering 150,000 square feet, cost 400 million yuan (HK$506 million).

"Global retail leadership is now coming from China, and the China customer is at the forefront of fashion," Keith said. "We set out to create the ultimate luxury fashion and lifestyle destination - the largest selection of luxury brands in an innovative, highly visual space, offering world-class service at a scale never before seen in Shanghai."
[169 words]

[Time 5]
Global consultancy Bain & Co says Chinese shoppers account for 25 per cent of the worldwide luxury market.

However, Beijing's calls to curb the waste of public money have stoked fears of weaker sales of luxury goods as government agencies and state-owned enterprises refrain from buying expensive gifts.

There are increasing signs that more well-to-do mainlanders have become more indulgent in displaying their individualism through luxury goods.

The brands offered by Lane Crawford in Shanghai are not necessarily the ones well-known to mainland customers, such as Louis Vuitton and Gucci. Keith said it would introduce new brands as a way to reflect "how exciting and vibrant the city is".

The brands that are new to mainland shoppers will include Jill Sander and Jason Wu.

The new store will sell 500 international brands over its four floors, with more than 20,000 square feet dedicated to personalized services in beauty, fashion and lifestyle.

Lane Crawford also has a store in Beijing.
[159 words]

Source: Companies
http://www.scmp.com/business/companies/article/1328182/lane-crawford-opens-flagship-china-store-shanghai-7-years-after

Article 4

Ms MIN SS14 Pre Collection

[Time 6]
Lane Crawford has always been excited to support new talent and the creativity originating in China. Today, we are introducing one up-and-coming China fashion brand which are highlighted in Lane Crawford stores - Ms MIN.

Xiamen based designer Min Liu graduated with a BA in Women swear from the London College of Fashion in 2007. Following a yearlong stint in the design department at Viktor & Rolf, she took an Assistant Designer post with Ports, before launching her own signature line, Ms MIN, in January 2010.

Combining modernity with classicism, Min takes inspiration from her love of culture and the arts, defining "simplicity with depth, romanticism with edge, classic with twist" as the driving spirit behind her diverse collections. Threading global influences through a range of eras—lush Chinoiserie to crisp mid-century couture — Min weaves retro elegance with modern panache for a contemporary wardrobe as polished as it is original.

Crisp tailoring, elegant silhouettes, beautifully crafted inside-and-out detailing—the mood for Ms MIN 2014 Chinese New Year is pretty yet practical. With a nod to the gamine chic, the designer’s jaunty array of silk day and evening dresses, skirts, blouses, trousers and quilted silk pajama suits come in a select palette of black, white, and red, accented by striking tribute print for the season.

For each year’s Chinoiserie collection, Min Liu reimagines China’s timeless motif with a boldly original, highly stylized, take on the classic. For 2014, chinoiserie is given a bright, playfully reimagined Cathay landscape. A kaleidoscope of storybook creatures, bright flowers, lush weeping willows, porcelain pagoda towers, and delicate jade pavilions, all speak to China’s history of fine craftsmanship.

A topsy-turvy yet landscape that hops between old world and new, another Ms MIN keynote. Just as Marco Polo who, upon discovering Cathay, was amazed to find its artisans “combining all the letters of a word into a single character," Min Liu charts new fashion territory, every seemingly simple stroke rich in meaning.

Most of all, in keeping with tradition, the annual Chinoiserie collection celebrates the holiday season and the ancient and joyous Chinese maxim: New Clothes for the New Year!
[353 words]

Source: The LC Insider
http://lcinsider.com/blog/blog.php

AceJ

Part III: Obstacle

Article 5

Luxury Goods in China Have Lost Their Luster

[Paraphrase 7]
HONG KONG (Reuters) - Wealthy Chinese are likely to buy fewer luxury goods again this year after the steepest cut-back on spending in at least five years, changing the game for high-end retailers like Louis Vuitton which have staked their growth on China.

Overall spending by wealthy Chinese fell by 15 percent in 2013, the third consecutive year of decline, according to a survey by the Hurun Report. Spending on gifts in particular also declined by a quarter.

The drop coincides with a government crackdown on corruption and gifting, as well as a growing penchant for travelling and shopping overseas to circumvent Chinese consumption taxes on luxury goods as high as 40 percent.

The shrinking ranks of wealthy residents in China has also reduced luxury spending. One in three so-called high net worth individuals have already left, or are planning to leave, the country, the report showed, mostly to seek better opportunities for their children's education.

Chinese are the top consumers of luxury goods globally. A slowdown in their spending, or a change in shopping habits, would hurt high-end retailers already struggling with a weaker Chinese economy and a more sophisticated clientele that has moved away from logo-branded goods.

Luxury group Richemont, the maker of high-end IWC watches and Cartier jewelry, reported this week slower-than-expected sales growth in the third quarter, largely due to weaker Asian demand.

LVMH, the world's biggest luxury goods group, has also seen sales growth slow last year as Chinese demand cooled, prompting the company, and brands from rival Kering SA to offer goods with more discreet logos and in expensive materials.

"In terms of traditional luxury - leathers, accessories, and watches - this year is going to be flat if not a little bit down,"Hurun Report founder and chief researcher Rupert Hoogewerf told Reuters.

"For luxuries like tea, healthcare, even education, we are still looking at a booming market."

The crackdown on conspicuous spending, which began in 2012, is part of a vow made by Chinese President Xi Jinping to be tougher on graft. He has focused in particular on gifts made to government officials often in exchange for preferential treatment or contracts.

As a result, many wealthy Chinese now buy luxury goods for themselves, rather than as gifts, Hoogewerf said.

Products by Hermes, Chanel, LVMH's Louis Vuitton brand, Apple Inc. and Gucci remained among the most sought-after brands for gifting, the survey showed.

Less popular were Bulgari - another LVMH brand - Salvatore Ferragamo, Tiffany and Co and the fiery baijiu liquor made by Chinese firm Kweichow Moutai Co Ltd, once the top tipple of Communist Party officials.

SAVVIER CONSUMERS
Affluent Chinese often shop online for the best price globally. They have also become more confident about their fashion choices, mixing high-street clothing and accessories with branded goods.

"There is a much savvier consumer out there," Hoogewerf said. "There will be more purchasing done overseas than in China. For a brand that's global it's fine."

Over two-thirds of luxury spending by mainland Chinese was overseas in 2013, a factor that contributed to the United States overtaking China as the world's fastest growing luxury market, according to a study by consultancy firm Bain & Company released in December.

China's super-rich are also avid collectors - 70 percent of wealthy Chinese rank collecting as a hobby - but what they are coveting is changing.

Ancient calligraphy last year surpassed luxury watches as the most-collected, knocking watches out of the No. 1 spot for the first time in five years, the Hurun report showed, which could mean revenue losses for top watch makers but a boon for auctioneers.

Patek Philippe remained the most popular watch brand for collectors for the seventh year running while Christie's was the top ranked foreign auction house, the report showed.

Besides spending less at home, more rich Chinese are leaving the country. The number of wealthy Chinese who have emigrated or are planning to do so rose to 64 percent from 60 percent in the previous year, the survey said.

Most of those leaving, or planning to, are looking for permanent residency overseas - the United States, Europe and Canada are top picks. Very few want to give up their nationality, perhaps because their outlook for China is improving.

The report showed millionaires' confidence in China's economy rose for the first time in five years but those who felt "extremely confident" still accounted for only 31 percent of those surveyed.

The survey's results are based on responses from 393 Chinese millionaires, or those with personal wealth of at least 10 million yuan ($1.65 million). The Hurun Research Institute has conducted the survey for the past 10 years. ($1 = 6.0460 Chinese yuan)
[778 words]

Source: Business Insider
http://www.businessinsider.com/luxury-goods-in-china-have-lost-their-luster-2014-1

疏离无罪

继续沙发~~~首页的XDJM们在哪里~~~~  感谢AceJ
楼下的yingjie好  我选2  有字幕经常忍不住要看，练习效果就弱啦

Speaker:There is no copyright protection in fashion industry.But this help to increase creativity.Without ownership,there is no incentive to innovate.So why copying does not ruin this industry.Several reasons:1democratization of fashion 2 faster establishment of global trend 3 induced obsolescence 4 accelerate the innovation.Establish the brand,give costomers lots of options and change quickly.Some organizaions try to incentives to not copy and protect copy right.But it is too difficult in this industry.However data shows the fashion industry makes more money than other industries that have copy right.

00:58
Introduce Lane Crawford and its early history.

00:55
Present actions of Lane Crawford.

00:49
Lane Crawford opened its flagshop in Shanghai 7 years after its closure.

00:44
China is a big marker to luxury industry.The new store will sell 500 luxury brands,some of which is not familiar to mainlanders.

02:01
Introduce a new fashion brand from mainland:Ms MIN

04:39
Main Ideauxury industry in China is in trouble
China is the top market for luxury industry.But now wealthy people in china are buying fewer luxury goods,and the spending of wealthy people is declining.
This situation is coincidence with the government crackown on corruption and gifting.More people buy luxuries for themselves insteand of as gift now.
And more wealthy people trying to leave china now,which will also hurt the luxury industry in china.
Another reason may be that more chinese people are buying luxuries overseas through internet.However this may hurt asian market but not be bad for the brand globally.

irenetopia

哈哈，抢到首页，谢谢ACEJ，么么哒
---------------------------------------------
昨天出差，补作业！

1:28

Lane Crawford belongs to the Lane Crawford Joyce Group, a luxury retailing company sales luxury products in China and online

About its retail shop, and simple history and development

1:18

Land Crawford now shift its style to the special one which store many exclusive products

The author shows the time when it opened the first store in HongKong, Beijing, Shanghai and will opened one in Chengdu

1:00

Land Crawford quit Shanghai 7 years ago because it could not afford the short-term profit form the long-term view

Now it re-entered Shanghai in the tome square, the leader said chinese customers have the forecast view in fashion , and Land Crawford can bring the product more than just the gift than we never seen before.

45s

Chinese market occupies 25% luxury market of the world

Although Beijing feared that weak sales, Land Crawford think it will introduce more design that never known in China to show the city style in Shanghai, so will do in Beijing

1:46

One Chinese designer Min create the brand——MS MIN, which incudes rich means and combines many words in the design.

Now Chinese fashion show design more elements,new clothes for new year

yuehen2000

  1. Lessons from Fashion’s Free Culture

  2. Lane Crawford ：time 1  58” 285 words 25“ 190 words
  3. Lane Crawford article 3 ： Lane Crawford Opens Flagship China Store in Shanghai 7 Years after Closure   45” 165 words 39 “ 153 words
  4. Ms MIN SS14 Pre Collection：1：28” 353 words

  5. Luxury Goods in China Have Lost Their Luster  3：07’   778 words

小鱼上树

30-18

Speaker

Replicate- if you replicate someone's work, a scientificstudy etc, you do it again, or try to get the same result again

Logic behind the copyright protection-without ownership,there is no incentive to innovate

Fashion world is so creative because there is no copyrightin the industry.

2 285 1min38

3 190 1min05

Lane Crawford is a brand with several retail stores and oneonline store. It was founded in hongkong in 1850. It has been expending overyears and its slogan changed to get it at Lane Crawford.

4 169 46s

5 159 42s

6 353 2min

sherlock1992

.             Thx, AceJ     @yingjie   我选2.

Speaker:
there's very little intellectual property protection in the fashion industry.
why?-> because the courts think that apparel is too utilitarian to qualify for copyright protection. -> a logic behind copyright protection is- if an industry lacks effective intelligent protection, it will have no incentive to innovate.-> the fact in fashion industry is different.-> conclusion: in fashion industry, no copyright protection can stimulate designers to create and innovate. ->some side effects of copy: the establishment of trends, more options for consumers, innovation-driver. -> several countries' laws related to copyright protection.->find the ownership model behind the most innovation in a digital world.

Speed:
2'10''
1'16''
1'23''
1'08''
2'43''
(it's time to speed up in the base of understanding.)

Obstacle-

开心的柠檬

谢谢楼主~楼已占走

time2 1'34
Lane Crawford in China; history about Lane Crawford
time3 0'53
today, Lane Crawford focus on specialty store offering exclusive brands.
time6 1'59
the introduction of Ms Min, a up-and-coming China fashion brand which are highlighted in Lane Crawford stores.
time7 6'06
obastacle: the sales of luxury goods in China have decreased last year. Some wealthy residents shift from luxury spending to healthcare and childern's education. Those result from that Xi Jinping has facused in particular on gifts made to government officials often in exchange for preferential treatment or contracts.

hhhhimmel

嗷嗷 占个座！！