【每日阅读训练第四期——速度越障25系列】【25-04】经管 Twitter IPO

geyh163

02:01
the comment on IPO of Twitter
01:49
the new ACT's influence on T's IPO
{}
doubts on the T's IPO
01:46
many tragedies would have been solved by using Facebook
(examples)
01:52
use social media to make hiring decisions
06:33
main idea: the development of Twitter and its advertisement selling.
attitude:  netural
structure:  the start of preparing IPO(announcement of IPO)- several stages and ads innovations during Twitter's development--IPO(tansformation is underway)

fnlucky

Time2
1min22
   Twitter filed the confidential paper with the people participated IPO, IPO is a milestone of the Twitter and then it submitted to the SEC under the new law.
Time3
2min Twitter turned into the ad business and the Jobs Act promoted the twitter’s development.
Time4
2min 30 Twitter raised one billion in private financianls and promised the investors the ad business was more than just promise, but the advertisers were unsatisfied with the size of the advertised. The Twitter had face the new chanllange.
Time5
2min I was inundated with social media, some of biggest tragedies in history and literary could be solved by the tweet or facebook and then illustrated some examples.
Time6
1min40 the social media can provide us a wealth of information immediately which keep lots of problems from the tragedies, then gave some examples.
Time7
6min30 the twitter experiencd the best part of IPO, it also experienced transformation, but it still exists serious problem, so the company changed the financial chief  and tuned to the advertisement. The rapidly development of the advertisements depend on Its core product and then excellent sales person. Of course, it faced Face the futher  developmetal direction of advertisement, there were some stuggles, but the chif of the company emphasized to find individual superpower.

谢秉霖

1:50twitter ,with more 200 million active users,is rewriting advertising rules and uniting activists around the world.
1:50 the company is expected to take in $583 million in ad revenue this year .
1:4 5twitter will have to prove to investors that its ad buisness is more than just promise.
1:40 some of the biggest tragedies in history and literature could have been solved with a tweet there or a timely facebook status update
1;23 the speed of information and willingness of complete strangers to help is a major advantage to these tools
6:03
twitter has indeed filed for an IPO. Under new leadership, twitter gently introduce advertising .

wljwendycyu

掌管 5        00:09:27.25        00:19:01.25
掌管 4        00:02:11.19        00:09:34.00
掌管 3        00:03:02.41        00:07:22.81
掌管 2        00:02:19.44        00:04:20.40
掌管 1        00:02:00.96        00:02:00.96
Speaker
Twitter fills up for IPO confidentially for undergoing SEC scrutiny, but also having to face its profit-related problems publicly.
Time2
The significance of Twitter’s IPO: The surprising filling under protection of the startup company attracts many banks. Thus Twitter’s valuation is well behind that of Facebook.
Time3
New policy enables Twitter to unreal its documents.
Time4
BK The positive stock market and IPO performance: twitter cash more profits to its investors, as venture capitals. But also face challenge for efficiency of ad, because of its insured effect.
Time5
What will happen to those historic tragedies if there are modern techs, such as Facebook, Skype .
Time6
Techs provide rapid info, thus benefits the process of decision-making.
Obstacle
The advertisements on Twitter:
PB: The long-owns matters in management and finance.  
Solution: New leadership and experts means more focus on marketing and advertisements.
Positive: stretch to apps- mobile-friendly formation, three ways to increase ad revenue without annoying users and combination with TV to enter real time ad.
Passive: less attractive ad and how to find the stabile profit model.

344531519

2'06 [157WPM] Twitter filed for its IPO privately. The lead underwriter is Goldman Sachs. Twitter's value has been

evaluate to about 9 billion dollars but still lower than that of the Facebook.

1'48 [171WPM] About the regulation for twitter's scret filing.

1'44 [187WPM] Twitter has already received 1 billion dollars of private financing. Investors are focusing on how twitter

can transfer its popularity to revenue and how long may twitter stay popular.

1'54 [158WPM] Author use some hypothsis of the literature characters to show us how modern social media may change our

life.

1'40 [165WPM] The information provide by the social media help us to know a stranger in limited time.

6'17 [179WPM]
Main idea: Twitter's transformation for the IPO
Author's attitude: Neutral
Structure:
1.Twitter hired managers to improve its management
2.Twitter hired more sales people and made a lot of innovation in its advertising.
3.Can Twitter's effort receive its desired result? Remains to be seen.

454362537

[time2]
-Twitter Files for Initial Public Offering,and the IPO would mark a business milestone for Twitter.
-The deal can be very profitable.
[time3]
-The Twitter has become more and more important in breaking news and information in the world.
-The criteria of the companies to use confidential files.
[time4]
-The markets of the IPO are on track and the Twitter's stock buyers are financial strengthened.
-There are still some reluctance for the Twitter.
[time5&6]
-The author takes several examples to indicate what the literature would run if it happened in era with social media.
[Obstacle]
-Main topic:How does the Twitter developed successfully.
-Attitude:positive
-Structure:
1.The ‘Tea Time’
2. Twitter has undergone a transformation over the past two years from scrappy start-up to an indispensable part of the media landscape.
3.The development of the Twitter.