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Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fee without endangering its other revenues.

The argument above assumes which of the following?

正确答案: C

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求问perp08一道题。。。。

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发表于 2013-9-7 22:08:23 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
78.   
Kitchenmagazine plans to license the use of its name by a line of cookware.  For a magazine, licensing the use of its namefor products involves some danger, since if the products disappoint consumers,the magazine's reputation suffers, with consequent reductions in circulationand advertising.  However, experts haveevaluated the cookware and found it superior to all other cookware advertisedin Kitchen.  Therefore, Kitchen cancollect its licensing fee without endangering its other revenues.
Theargument above assumes which of thefollowing?
A.No other line of cookware is superior to that which will carry the Kitchenname.
B.Kitchen will not license the use of its name for any products other than theline of cookware.
C.Makers of cookware will not find Kitchen a less attractive advertising vehiclebecause the magazine's name is associated with a competing product.
D.Consumers who are not regular readers of Kitchen magazine will be attracted tothe cookware by the Kitchen name.
E.Kitchen is one of the most prestigious cooking-related magazines.
实在是搞不懂。。希望大神帮解释。。。
还有哪位NN能解释一下因果和相关因果怎么区分呀。。。。
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沙发
发表于 2013-9-7 22:56:41 | 只看该作者
假设题的重点在于取非一定能够削弱原文,而AB取非的情况还真不一定能削弱原文!
K 杂志决定给一个系列的厨具使用它名字的权力。但是呢,对于杂志来说,这样做很危险,因为如 果这个厨具让消费者不满意的话,杂志也会跟着遭殃。再但是,专家对厨具做了评估,说这个厨具质量非常好, 不会有问题的!结论:杂志可以在不影响其他收入的前提下收取商标使用权的费用。问假设。
选项分析
其实题干的逻辑里缺了一环:"其他收入"不仅仅是卖杂志的收入噢。换句话说,就算消费者米有 受到影响,会不会有其他主体受到影响,而这些主体对杂志的收入会带来副作用呢?
A:其他系列的厨具,不用看了,无关项,排除!
B:还是在说其他厨具,无关项,排除!
C:厨具的制造者(新出体出现了!)不会因为K 把自己的名字给了其他的制造者就不在这里打广告(言下之意 是这样的)。对了,因为如果其他的制造者真的不打广告了的话,K 的广告费收入一定会下降的。
D:说消费者和厨具的关系,与杂志无关,排除!
E:K是最有名的杂志,无关,排除!
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