A year ago, Dietz Foods launched a yearlong advertising campaign for its canned tuna. Last year Dietz sold 12 million cans of tuna compared to the 10 million sold during the previous year, an increase directly attributable to new customers brought in by the campaign. Profits from the additional sales, however, were substantially less than the cost of the advertising campaign. Clearly, therefore, the campaign did nothing to further Dietz's economic interests.
Which of the following, if true, most seriously weakens the argument?
34. A year ago, Dietz Foods launched a yearlong advertising campaign for its canned tuna. Last year Dietz sold 12 million cans
of tuna compared to the 10 million sold during the previous year, an increase directly attributable to new customers
brought in by the campaign. Profits from the additional sales, however, were substantially less than the cost of the
advertising campaign. Clearly, therefore, the campaign did nothing to further Dietz’s economic interests.
Which of the following, if true, most seriously weakens the argument?
(A) Sales of canned tuna account for a relatively small percentage of Dietz Foods’ profits.
(B) Most of the people who bought Dietz’s canned tuna for the first time as a result of the campaign were already loyal
customers of other Dietz products.
(C) A less expensive advertising campaign would have brought in significantly fewer new customers for Dietz’s canned
tuna than did the campaign Dietz Foods launched last year.
(D) Dietz made money on sales of canned tuna last year.
(E) In each of the past five years, there was a steep, industry-wide decline in sales of canned tuna.
说下自己对这道题目的看法:
C:如果去年的advertising campaign花得少的话,就会带来更少的新客人。这句话是个虚拟语气的比较句,看明白应该比较容易排除:advertising campaign花钱少不少对于结果没有直接关系。Out of scope
D公司去年卖tuna赚了钱:明显和题干是相反的:营业额上升,利润下降。
这道题的B反而比较tricky,如果改一个时态就对了
Most of the people who bought Dietz’s canned tuna for the first time as a result of the campaign will be loyal customers of other Dietz products.
正确答案E的话,属于比较间接weaken的选项,通过整体趋势,是行业性的东西决定了销量少,因此掩盖了广告的作用。