【每日阅读训练第四期——速度越障17系列】【17-13】经管

tristarunning

1’34’’
What used to work did not apply now. The advent of mobile technology and 24-hour-connectivity changed the world.
01’47’’
People provide service one level above horrible and with a small moment of awe won great revenue.
01’20’’
This approach also reduces market cost because it causes believable marketing, which is effect in any industry.
01'30''
The meaning of doing things nice to employees varied, and the benefit of doing things nice for the companies brings more profit than the margins you'd make by not doing it.
01'34''
VW recalls vehicles because of a report on CCTV concerning its problems. It will take a toll but be no more than a bump in the road. It is a reminder for foreign business to not expect a smooth ride and to take serious with CCTV.
05’
The sharp decrease of gold greatly influenced the investors' activities, the fund market and people's expectation.

绝望的小老鼠

心想着快点读！快点读！ 然后就是和金价一样悲催的计时飙升。

速度框架：

1. Making profits used to equal being cruel and fierce. Not working now!
    reason: mobile technique(posts & 24-hour-connection)
    Co. should be good enough to make profits, don't count on media.

2. You can reduce your market cost and make profits by enhancing slight services.
     * improving services doesn't mean sucking up.



越障 框架：

Main idea: Gold price decline, it's now risky. Clues to decline appeared last week, and now experts' opinions are different.

Background
1.Gold price rout.
ex.  traders began to limit liquidity and prepare for Asia market.
ex.  banks & hedge funds tend to give up and sell.

2.China's data sucks, too. The situation is very serious.
ex. furious trading
ex.looking for safety--prearranged price
data: the plunge--$9.3 billion loss during four days.

indication
1.Gold equals risk.-------------------------------------------------------------the author's view
like stock, bond, real estate
recover a bit on Tuesday

Background

3.A phenomenon: institutional trade--Friday   individual---Monday

ex: Friday is for liquidity.
This causes individuals to sell continuously, therefore, shares unloaded.

4.But Gold trading volumes is increasing!

ex: Friday SPDR(ETF) surged more than 5 times daily average.
The total volumes is 90 million, broke the record 79 million in 2009.

indication

1.The decline already has clues last week.-------------------------------------the author's view

the clue is Federal minutes and ...
Key moment: Friday-- decline bursts at midmorning when the price is $1530

2.Experts' view

M takes more of a bullish view, because of the divident is rich.
G thinks reversely, because the gold's price soars too high, it needs a return.

quoxo

1. 1'45 People post information on social media, which could spread the information very quickly. Bad news of a company runs faster than before.
2. 1'50 Good service costs little but brings a lot.
3. 1'03 Social media is better than traditional marketing and PR.
4. 1'24 the importance of front-line workers to be nice and provide good service, People depend on social networks to do business, etc
5. 1'39 VW is recalling cars in China by the push of CCTV, which has big influence.
6. Obstacle 5'30 too many difficult words for me, the main meaning:
Gold price plunged in these two days, due to several reasons:Cyprus, GS's suggestion, Federal Reserve's exiting and China's week data. It has been growing steadily but went down so fast that people were so scared.

瓷姜

1'18
1'31
45s
1'01
1'16
4'18
gold price decrease sharply. the reaction and view of investors. compare with Chinese gold market

nsnxy

1:23 If the company want to make a profit. it need to treat its employees nicely because they can post their information through social media to the whole world.
1:49 You should improve your custom services above the horrible by some small changes, such as free dessert, hot towels.
0:58 The writter tells a first-hand story to prove that good service can help increase profit through some customers' posting.
1:13 Being nice and showing respect to your customers will make a company better.
1:34 1 The problem of VW gearbox is reported by CCTV and the company recall many cars to replace the gearbox.
     2 The auto market of China is very important for every producers including TOYOTA, Honda and VW. But the relation between Beijing and TOYKO make Japanese producer lose market share and they are not able to increase their shares because of this VW recalling action.
     3 According to the result of toyota's recalling action in USA, this kind of action will not have a lasting effect.

chudewen

Time1 02:18
The mistake made by the auto company can be post by customers, so it can not just focus on their profit but customer's feeling from its products and services.
Time2  02:14
The company should try to do it best, receiving good evaluation from its customers. That's a better way to persuade the customers of the company to introduce friends to become its customers
than to make advetising to attract customers.
Time3 01:26
The author make an example to stress the priority of the service improvement.

Time4 01:45
Nice companies really do finish first.


time5 02:20
The television of the people is driving the car of the people off the road.

Time6 7:21
The author discussed  the phenomenon that the golden price plummeted on Monday

okplokpl0714

TIME1--00:01:47
Now is different from the 80s--greedy time.In this time of powerful soical midia, companies should be more hard-working
TIME2--00:01:58
customer service is important,especially details.
TIME3--00:01:08
An example of true marketing.
TIME4--00:01:33
It is important to treat customers with a high level of respect
TIME5--00:01:44
Recall is big problem in businesses of cars.
越障--00:05:31
额。。。实在看不懂。。。。

SMS

19
time 1 (259) 1:40
time 2 (310) 2:19
time 3 (191) 1:07
time 4 (248) 1:25
time 5 (290) 2:53
obstacle (889) 5:54

liyang9292

1'42
1'40
1'00
1'26
1'38
6'58
谢谢~今天越障有点难啊，看得云里雾里= =

gyb192483

TIME1: 01'10'' You should find a new way to make profit
TIME2: 01'34''  The service to your customer just needs to be above the horrible. A small change in the service of your employee to the customer may bring you huge income
TIME3: 00'54'' Small change doesn't not only bring you new revenue but also reduce the market cost. For example, you live in a hotel in Dubai. But you run out of toothpaste. Then the waiter in the hotel buy you a new one. Then after you leave the hotel, you post the picture into the facebook and more people know it. As a result, the hotel get three new more reservation. And the hotel advise itself by this way
TIME4: 01'18'' To respect your customer is not to suck up. To have a better service is to give the customer something unexpected. You should tell your employee how to respect the customers from the top to the toe. Just change a little and then the you will see a huge change in your revenue. This example includs that you provide a bigger availabe room with the same price of the smaller room. Now the mechanism of busniss has been changed and the customer can choose the way and the people they want to do business with
TIME5: 01'34'' The television can drive people off the road. The CCTV reports a complaint case regarding Volkswagen AG from a Chinese customer. This report results in a 380,000 cars recall from Volkswagen AG and the problme is the gearbox. This recall will decrease casue porfit lost for the company. It will also lower the increasing speed of the company in China. China is one of the biggest market for the company. Toyota also experienced the same issue in USA. But it recovers soon from the case. So Volkswagen AG doesn't need to worry too much. Besides, the Japan vehicle manufactuer is experiecing a cold winter in Chinese vehicle market becasue of the politics. So Volkswagen AG doesn't need to worry that the Japan nufacturer will cover more market

Obstacle: 04'49''
main idea: the price drop of the gold price
the attitude of the author: neutral
structure: The price of the gold decrease sharply since last friday.
==> lots of funds start to sell their holdings
==> gold is considered the most robust investment in the past, but now it join in estate, stock
==> an example is given. Mimani the led manager in heage fund witness the 200 dollors drop from frday to Monday. The price even drop another 100 dollor within several hours. Then he has to sell his holdings
==> The mass do not start to sell the gold until its price drop to 1340 dollors midtime of NY.
==> Then the passage explain why the price of the gold drop
==> Some expert believe that the price will go up again
==> Some expert claimed that the gold price is in price bubble and it deserves to decrease