【每日阅读训练第四期——速度越障11系列】【11-3】经管

2012Michelle

Spencer的越障文选得真好，很喜欢，虽然读得我有点想吐。。。。

我来补交作业的。

【11-3】
Time1-1'47"
Sales discounts are a popular phenomenon during the 6-week period from late Nov to early Jan. A lot retails make money
within those weeks. But, it has bad effect on brands and is just like drug to buyers.
Time2-1'19"
Not every merchants understand smart promotion. The author describe the most discounting activities lacking of smart ways
to do so. Even the discounts can attract buyers' attention, cut down the prices by reducing their own profit, and hurt
their brands.
Rest-1'29"
Most of the discounting activities are out of control and don't make themselves differeciated. It does not mean discounting is not correct or smart, but need smart way to follow.
Time3-2'20"
Ecnomists are studying how the companies can make the market better, such as Google, Microsoft and eBay... The solution with 2 types of taks and 2 prices is attractive. But the economists think about how to design markets can be even better.
Time4-1'17"
Two researchers have done a test with two groups of cars for online selling. They found the group with more detailed information of the cars is earning less money than the one without details.
Rest-1'53"
A nother researcher have tests on the online ads. The result is rightly targeted ads have more click rates. So the ecnomists sugest the policymakers to think about the future policies based on yesterday's experiences.
Time5-1'32"
Chinese forms had more and more cross-boarder trades in the past decades.
Rest-3'21"
In the past, Chinese forms have many cancellation-rate records. So, according to the increase of Chinese cross-boarder acquiration cases, the Chinese forms need to follow 4rules.

Obstacle 7'20"
Main Idea: Discussed how durable goods are more risky than nondurable ones. And, introduced the models that authors have studied for further descibe how durable goods effect on economy.
Author's attitude: Neutral
Article structure:
1) Background introduction of the paper: what they've concluded from their observation on the economic effects of durable and nondurable goods.
2) Empirical observations provide explanation of the asset markets: comparing with nondurables, the durables have worse effects on both shocks of consumption growth and long-term growth.
-- Evidence of Yogo & Yang--> findings-->model
-- Model introduction:
a) based on a nominal two-good extension (long-run risks)
b) benchmark model:consumption vs. expected inflation.
c) compare with standard one-good model
3) 2-stage estmitations of the model: model parameters, macro dynamics... ==>findings.

阿丫丫丫

103
94
94
67
87

296

Stonebutch

2‘19
analysis of discount sales during a special period
1’06
(continued)4 characteristics of smart promotion
2‘04
dreadful decade--bandwidth---problem--solution
1’21
test for the theory in car; text for another opinion
2‘01
reason why chinese firms deals fall,examples,and explanations for exmples
5’33
"In this paper, we focus on the inflation-premium channel which arises from a long-run negative impact of inflation on real durable cash-flows, and show that it plays a significant role to account
for the unconditional levels and the conditional dynamics of the nominal bond and equity prices of the durable and nondurable good producing firms."
observations,models

miffyhui

1'32"
1'00"
1'40"
1'05"
1'24"

CD用户825193

SPEED
1. 2‘22“ [335]
Phenomenon: lots of discounting going on before Thanksgiving.Analysis of the phenomenon: not a smart strategy as it might bring more and more price cut and hurt the brand, managers should be more long term sighted for promotion.

2. 3'36" [245+257]
What characters a smart promotion should have:
selective: attracts customers the business really wants
exclusive: not for everyone
rebust:
disciplined: the company should know where to stop for a benchmark
...
Customers are always interested to saving money, so discounting could be a good way of promotion if it's used properly.

3. 2'46" [326]
Some economists are working on...
Example of one economist who joined Yahoo! in 2007 and now is working for Google, and what he did for Yahoo!...
Bandwidths?...

4. 1‘28“ [233]To test the idea mentioned above, Steve who also works for eBay now ran a reserach of used car selling. He seperated the cars into two groups, one has standard data of useage, mileage, while the other group has detailed info of painting?... It turned out the second group with more info was better sold.
But more info can't be always helpful, researchs also showed that too much info could also chase buyers away. On eBay, another example of less info increased the sales and ppl would like to use eBay again.

5. 1'55" [282]
Chinese overseas M&A deals fall apart very often, percentage much higher than other areas.
Reasons: China is still new to the market, policies back in China may hinder the deals..
And it's not bad to stop the deals which don't seem good.

OBSTACLE
6'07" + 6"38" [949]

Main Idea:

An economic model: durable goods are more vulnerable to inflation than undurable goods.

Attitude:

Neutral

Structure:
    Phenomenon of durable goods and undurable goods, explanation of cosumers buying motivation.
      Three observations and explanation of them.
      Set up a model and how it works to reflect influence form the inflation to the two types of goods.

kun5850

time1:4'36
time2:5'01
1:attract customers to discuss anything but price
2:separate the customers we want from those we do not
3:don't let money go (online not in the store ,buy two units not one)
time3:5'34
time4:4'03
time5:13'34长啊