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When trying to identify new technologies that promise to transform the marketplace, market researchers survey the managers of those companies that are developing new technologies. Such managers have an enormous stake in succeeding, so they invariably overstate the potential of their new technologies. Surprisingly, however, market researchers typically do not survey a new technology's potential buyers, even though it is the buyers-not the producers-who will ultimately determine a technology's commercial success.

Which of the following, if true, best accounts for the typical survey practices among market researchers?

正确答案: D

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请教OG13 CR,86 !Many thanks !

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楼主
发表于 2012-11-18 20:01:20 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
86. When trying to identify new technologies that promise to transform the marketplace , market researchers survey the managers of those companies that are developing new technologies. Such managers have an enormous stake in succeeding, so they invariably overstate the potential of their new technologies. Suprisingly, however, market researchers typically do not survey a new technology's potential byers, even though it is the buyers—— not the producers——who determine  a technology's commercial success.

Which of the following , if true, best accounts for the typical survey practices among market researchers?

(A) If a new technology succeeds, the commercial benefits accure largely to the producers, not to the buyers, of that technology.
(B) People who promote the virtues of a new technology typically fail to consider that the old technology that is currently in use continues to be improved, often substantially.
(C) Investors are unlikely to invest substantial amounts of capital in a company whose own managers are skeptical about the commercial prospects of a new technology they are developing
(D) The potential buyers for not-yet-available technologies can seldom be reliably identified.
(E) The developers of a new technology are generally no better positiond than its potential buyers to gauge how rapidly the new techology can be efficiently mass-produced.

这题选D,但我没明白E选项?OG 上的解释是“If developers of new technologies are no better at guaging how rapidly a new technology can be mass-produced , then all the more reason to survey potential buyers rather than the managers.”

请各位帮忙分析一下E选项,谢谢了!
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沙发
发表于 2012-11-18 20:33:28 | 只看该作者
我觉得E选项的意思是:新技术的开发者(也就是managers)不如潜在消费者,在确认大批量生产的迅速上面。那就是说,researcher应该调查的是potential buyers而不是Manager,这个不能解释researcher的调查行为。愚见,仅供参考。
板凳
发表于 2012-11-18 22:00:57 | 只看该作者
我觉得E选项的意思是:新技术的开发者(也就是managers)不如潜在消费者,在确认大批量生产的迅速上面。那就是说,researcher应该调查的是potential buyers而不是Manager,这个不能解释researcher的调查行为。愚见,仅供参考。
-- by 会员 eliane小小爱 (2012/11/18 20:33:28)






我感觉这个解释就比较到位。


另外 选项出现比较 两个比较对象要在原文中出现过, potential buyer 文章没提到。
地板
 楼主| 发表于 2012-11-18 22:23:12 | 只看该作者
按两位说的意思,也就是说E想说的是应该调查Managers,而不是potential buyers, 实际上削弱了原句的结论~
5#
发表于 2012-11-18 22:38:49 | 只看该作者
按两位说的意思,也就是说E想说的是应该调查Managers,而不是potential buyers, 实际上削弱了原句的结论~
-- by 会员 attractg (2012/11/18 22:23:12)



E想说 调查potential buyers 比 调查 Mangers 好... 原文提倡 survey manager。 于是削弱了原文结论
6#
发表于 2012-11-19 16:20:25 | 只看该作者
题目漏了! 害我想好久没搞通 我去看了原题 题目逻辑链是这样的:
researcher 通常调查manager而不是调查potential buyers  但是 manager 有很强的动机overstate success.况且commercial success depends on buyers.
为了reconcile, 要找出调查manager好过potential buyers的地方
D直接说不好identify the potential buyers
E说bo better than 而且后面的内容我也觉得好像跟原逻辑链关系不大
这道题目还可以说:
in most cases, the buyers' underestimate 比 managers' overlook 严重的多
7#
 楼主| 发表于 2012-11-22 07:48:41 | 只看该作者
按两位说的意思,也就是说E想说的是应该调查Managers,而不是potential buyers, 实际上削弱了原句的结论~
-- by 会员 attractg (2012/11/18 22:23:12)




E想说 调查potential buyers 比 调查 Mangers 好... 原文提倡 survey manager。 于是削弱了原文结论
-- by 会员 yikkwan (2012/11/18 22:38:49)



我明白了~~ 谢谢yikkwan !!!
8#
 楼主| 发表于 2012-11-22 07:49:14 | 只看该作者
题目漏了! 害我想好久没搞通 我去看了原题 题目逻辑链是这样的:
researcher 通常调查manager而不是调查potential buyers  但是 manager 有很强的动机overstate success.况且commercial success depends on buyers.
为了reconcile, 要找出调查manager好过potential buyers的地方
D直接说不好identify the potential buyers
E说bo better than 而且后面的内容我也觉得好像跟原逻辑链关系不大
这道题目还可以说:
in most cases, the buyers' underestimate 比 managers' overlook 严重的多
-- by 会员 九尾 (2012/11/19 16:20:25)




嗯,是我没把题目大全,现在改好了~~
9#
 楼主| 发表于 2012-11-22 07:50:49 | 只看该作者
谢谢eliane 和九尾的解答~~  明白了,谢谢大家~
10#
发表于 2014-3-3 15:58:39 | 只看该作者
我的疑问是C选项。
按照这题的题目来看,无非是要么说明survey managers的原因更重要,或者是not survey potential buyers的原因更重要。
C解释了前一个,D说明了后一个。当时答题我就只徘徊在CD,结果还是选了C啊。T^T

请教。。
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