越障：9’05 （今天越障的内容我真的是格外喜欢啊~思路很清晰） Main Idea: Communication is the most effective approach to get employees engaging. Structure: 1.There are a few drives of employee engagement: good leadership and a prestige reputation of a corporation.(Some out-dated methods should be discarded,such as the seemingly complicated leadership from the business journals.) 2. Explore the elements of affecting the profits of the company, and then illustrate why COMMUNICATION is the most effective method.(a positive cycle starting with effective communication--> engaged employees--> loyal customers--> great profits) 3. Even though COMMUNICATION is an effective way, it is not readily to implement. There are 4 barriers: a.managers always give "hard" measures, like the orders to the employees. b.Some of the managers have developed desirable commmunication skills. c.modern techniques (communication tools for communicating in a large scale) can hardly be effective. d.communication channels are absent. 4. the author mentions CSR and some approaches(4 exactly) to improve the communication skills of managers.
速度： 2’26’’(301) The world most innovate companies welcome and harness failure so that they can develop more successful ones. They collected a large amount of consumer data everywhere they can… Respondents of the report said their companies do not have a system helps them learn from failure. Openness is a big challenge for large companies… The greatest opportunity for innovation is disruptive new technologies.. social media..
1’59’’(250) A research shows in pre-crisis highly educated Americans were more likely to lend loans that they could not afford it. Highly educated Americans often overestimate their future economic, and perhaps they think with a college degree, they can immune all economic problems.
1’50’’(250) It’s not only housing speculations created more debts, there are debts in all parts of economy. Banks’ housing loans program are loaning without quality checkpoints… Banks collect fees and sell mortgage to second-hand markets. Many people hardly read the paper when signing something. Many highly educated Americans are not clear about what they are doing with their money.
2’17’’(291) Syria economics is affected by 18-months crisis. But in D, the capital of Syria, goods are still available. One man owning business said the goods are still , but prices gone up. People are cutting back, they only buy essential things. Syria economics actually depends on itself.
剩余： 37’’(108) Syria situation is important to other countries. Tens of thousands people in Syria are crossing border fleeing away from the rebel violence. ** said, Turkey’s actions in border are hurt heart of humanity, and the whole Islamic world. ** hopes more people can enter when they flee away from the conflicts.
2’48’’(384) Women disdain companies playing corporation games. Fat salaries, fast cars and “playing corporation games ” do not attract women leaders. They look for companies have “culture”. A survey studies women leader whose position are director or manager.. They say their strength and abilities are different from men, but are also contribute to company’s success. Many women says companies offer only lip services to equality and diversity. It’s vital for companies to recognize the gender difference and encourage open discuss to these issues.
越障： 10’24’’(1264 words) Main Idea: Communications is the key diver of the employee engagement and outstanding organization performance. Author’s attitude: Neutral Structure: >> Author’s opinion on leaderships Today’s business magazines are full of articles with leaderships. But they are too complicated. The process of effective organization leaderships: you have a vision of what you do; persuasively communicate that vision to your employees; consist the behaviors to achieve the vision; Do this and your employees will follow. People love change.. Look after your reputation.. >> Communication is the theme through all stages of effective organization leaderships: Communication create engaged employees and create loyal customers which in turns create greater profits. Why lack communications? Four reasons: (1) Communications is not daily work of senior manager. Many managers regard communications as extracurricular activities; (2) Senior managers do not develop communication skills; (3) Communication channel is lack; (4) Communication around corporate citizenship is disjoint. Four strategies to cope with: (1) Education : employees must understand the vision…. (2) Development: employees must learn to distinguish organization communications and natural communications. (3) Infrastructure : Companies must invest to build communication channels… (4) Community: Companies must actively manage their reputations as corporate citizenships and engage employees.. wider communication..
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发表于 2012-11-8 21:07:27
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