主旨题选项里面出现的address有反驳的意思吗

H14

昨天做prep2012的阅读的第四篇文章，就是讲航空公司认为20%的客户将贡献80%的利润那个，有一个问题问到第二段的主旨，其实文章很简单，第二段就是理论的支持者陈述了一个论点，然后作者对这个论点进行反驳，但是选项中没有明确的dismiss或者dispute这类词，正确答案是这样写的
address certain contentions put forth by advocates of customer loyaltyprograms

这里的address是反驳的意思吗？我查了朗文字典里面没有这个解释啊

H14

官方的解释是
the second paragraph addresses, and attempts to undermine, the arguments made in favor of customer loyalty programs.
而问题是The second paragraph functions primarily to
感觉这个选项只是说了这段话一部分的内容，没有概括作者的评论
请高人来解答一下
附文章第二段
Still, advocates of loyalty programs contend that such programs are beneficial because the
costs of serving highly loyal customers are lower, and because such loyal customers are less
price sensitive than other customers. It is true that when there are start-up costs, such as
credit checks, involved in serving a new customer, the costs exceed those of serving a repeat
customer. However, it is not at all clear why the costs of serving a highly loyal customer
should in principle be different from those of serving any other type of repeat customer. The
key variables driving cost are size and type of order, special versus standard order, and so on,
not high-loyalty versus divided-loyalty customers. As for price sensitivity, highly loyal
customers may in fact come to expect a price discount as a reward for their loyalty.

zcdzheng

H14 发表于 2012-9-17 11:05
官方的解释是the second paragraph addresses, and attempts to undermine, the arguments made in favor o ...

顶一下这个老贴。。。
我觉得address可能是说明，强调或者评价的意思吧。。。