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陈宇新是西北讲席教授, 前年在长江访问.是个名教授.
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Online consumer review: Word-of-mouth as a new element of marketing communication mix
Y Chen, J Xie - Management Science, 2010 - papers.ssrn.com
Abstract: Online consumer product review is an emerging market phenomenon that is playing an increasingly important role in consumers' purchase decisions. This paper examines a fundamental issue concerning online consumer review, ie, the functions such ...
Cited by 207 - Related articles - All 13 versions
Individual marketing with imperfect targetability
Y Chen, C Narasimhan, ZJ Zhang - Marketing Science, 2001 - JSTOR
Our research investigates the competitive ramifications of individual marketing and information management in today's information-intensive marketing environments. The specific managerial issues we address are as follows. First, what kinds of incentive ...
Cited by 148 - Related articles - BL Direct - All 14 versions
Consumer addressability and customized pricing
Y Chen, G Iyer - Marketing Science, 2002 - JSTOR
The increasing availability of customer information is giving many firms the ability to reach and customize price and other marketing efforts to the tastes of the individual consumer. This ability is labeled as consumer addressability. Consumer addressability through ...
Cited by 116 - Related articles - BL Direct - All 15 versions |
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