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两篇内容基本和狗主说的一样,还请狗主确认,谢谢~!
第一篇: V1. 一个公司要在Park Hill district投资三家businesses,寂静上有。
V2.因为过去两年park hill district的三家店,一个影院/戏院,一个pizza店,一个golf club收入增长,建议投资公司投在irongate district的三家店,也是影院,pizza和golf。另外,建议建立一个机制,在其中两家店消费的顾客在第三家店可以享受折扣,这样可以提升利润和投资汇报
考古
AA:在P district有三家店(theater, pizza, golf club)在过去的两年business都increase了,所以I district也想开这三家店,并且I district决定:如果有去其中两家店的顾客,那么去第三家店可以打折,这样 I district 觉得肯定可以contribute to profit and maximize revenue.
V2:一家capital investment company的recommendation:在Park Hill District 开的三家店XX theater,XX playhouse(貌似,反正不重要)和XX Golf Club,两年前盈利increase了,所以作者建议在另一个district也投资新开三家经营范围类似(但品牌不同)的店;另外,采用a program:上前两家消费的顾客在第三家永久享受折扣——那么这三家店每一家都能盈利并且投资公司能赚到钱。
提供观点:
2、 过去的营业额增长不代表在另一个district开三家店生意能够好,区域之间可能存在差异,错误的类比
3、 推理不充分,这种折扣政策能保证三家店的每一家都盈利么?会不会某一家店承担了过多的折扣?
某地开了高尔夫、披萨店、还有剧院,表现不俗,于是某投资公司决定在B地也开。
原题 125:The following appeared as part of the business plan of the Capital Idea investment firm.
“Across town in the Park Hill district, the Thespian Theater, Pizzazz Pizza, and the Niblick Golf Club have all had business increases within the past two years. Capital Idea should therefore invest in the Roxy Playhouse, the Slice-o’-Pizza, and the Divot Golf Club, three new businesses in the Irongate district. As a condition, we should require them to participate in a special program: Any customer who patronizes two of the businesses will receive a substantial discount at the third. By motivating customers to patronize all three, we will thus contribute to the profitability of each and maximize our return.”
Capital Idea投资公司的商业计划:
在ParkHill区的Thespian剧院,Pizzazz比萨,Niblick高尔夫俱乐部在过去2年都有业务增长。因此Capital Idea应该投资Poxy剧场,Slic-o比萨和Divot高尔夫俱乐部这3家新的Irongate区的企业。为使他们达到条件,我们应该要求他们参加特殊的项目:任何顾客在其中两家消费将在第三家得到折扣。通过刺激顾客在所有3家店消费,我们将增进每一家的利润,从而使我们的回报最大化。
观点
The author commits a fallcy of false analogy.
Therefore the proposal of investment in the Irongate district is groundless. No investment should be made until other factors have been considered and the benefit-cost analysis has been made.
The programme suggested by the author is reckless or even ridiculous. The possible result can be the opposite of the author's imagination because the consumers have interest of only one or two of the three stores.
The business increases occured in the past two years. No one can guarantee the future profit.
The three new companies are not necessarily analogous to those profitable ones.
The condition that is required is absurd. There is no causal relatioship between the condition and the collective profit.
第二篇:
V1 by jybeijin181 说的是咖啡馆在那个给客人的收据上(或者票据)上留下了自己网站的提意见的网址。。。。 但两个月内开了30000个收据.。。居然之后只有几十个人写意见在网上。。。那公司就推断俺们公司的咖啡馆业务不错。。。。客人满意。。。。大家无意见。。。。 攻击的时候就说大家不注意票据什么的。。。。。 V2 by jayhung一篇是咖啡馆有给customers去写建议的的网站的,就是说咖啡馆的托盘上有website的地址,让顾客写建议的,但建议和抱怨很少,所以他们认为不用improve···我写了三点,一个是不是有意见的人都会去抱怨和写建议的,第二点是上了他们网站的人看到抱怨的内容已经有人写了就不会再重复,第三是竞争对手可能做得更好··· V3 by holly90 AA 关于一个咖啡店在网上做FEEDBACK PAGE调查满意度的,JJ里有 V4 by jingyi8560AA:之前JJ里的, cafes established a feedback page on its website. and since they received only 187 complaints and 50 suggestions (they have served 300,000 coffee drinks since the feedback page opened), the author thinks that the cafes don't need to evaluate or improve their service. 考古: V1 有一个咖啡店的CEO根据过去6个月他们从feedback网页上得来的信息,认为客户对店卖的东西和服务都很满意,不需要作什么改进了。这个feedback登录方式印在了receipt上,CEO认为顾客都能看到。顾客通过网页提交的投诉和建议数量分别是100多和几十,相较于卖掉的咖啡数很小。 V2六个月了,the hot cup cafe has a website, containing a customer feedback page,然后customers可以submit comments. the website address is clearly printed on the each receipt, so it is not difficult for customer to access the feedback page. 然后呢,那六个月the hot cup cafe卖了300,000cups of coffees,但是customer feedback page最有179个complaints和87个suggestions(大概数字是这样的既不清楚了)。然后就说almost all the customers are satisfied with our current products and customer service department, so we don't have make any improvement。 V3个咖啡店在他们的网站上加了一个customer feedback page,用来做调查,并且在他们的宣传单上明确的写明了他们的网址以便客户能找到这个feedback page,在这个咖啡店卖出了300,000份咖啡中调查,发现有500+人正评价,100+给了建议。因此他们认为根本不需要这些feedback以提高他们产品的质量(原文说的是to develop the procedure) V4说一个咖啡馆在网站上建了一个feedback的专页,并将网址打印在给每位顾客的Receipt上面。发现一段时间后只有一百多条抱怨和几十条建议,而在此期间咖啡馆却售出了30000杯饮料,于是作者认为咖啡馆的服务和产品非常好。 A Cafe build a website to allow the feed back of its customer in the past six months. The address of the site is clearly sited on the **(忘了,单词大家能认识),The site only receive 178 complaint and 33 advise,but the number of total receipts is 33,000.Conclusion:the Cafe does not need to evaluate and improve the service. V5一个customer service department manager的report: 从六个月前开始,有一个Cafe在每一个receipt上面都印了一个website address,是一个customer feedback page。所以每一个顾客都不难找到。到现在为止,该公司只收到一百多条complaints和不到一百条suggestions,而从有feedback page到现在该公司一共卖了三万杯coffee drink(总之是很大的一个数)。因此可以assume that顾客对这个公司的产品和服务fully satisfied,不需要改进提升之类。 观点: 有的很多人对咖啡店不满都不会反映的,他们只会默默地不来了,所以这些人不满意也不会说 就算有的人不满意了想说,看到了那个网站,也不一定会bother去上网去做feedback 所以一旦有人有建议和complaints说明情况还蛮严重的,应该采取措施去改进
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