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Right now, a low percent of people in their 20s read papers but half the people above 30 read papers. As the population ages over the next ten years, wouldn't some of the over 30 people die? We lose readers that way. Unless the people who are currently in their 20s start reading to pick up the slack, the overall percentage of the population who read is going to decrease.
Now, how can we guarantee that we can maintain the same reader percentage? IF those people currently in their 20s start reading ten years from now, when they are in their 30s. Envision a timeline of people, from babies to very old people. Push all those people ten years to the left. Some older readers will die and will have to be replaced. As long as the 20s people START reading in 10 years, and become typical of the current over 30 people in regards to reading, we won't lower our readership percentage.
C) helps support this idea. People in their 20s historically don't read, but once they reach 30+ they start reading. If this has happened for a long time it shows that our current readers in their 30s are reading after NOT reading in their 20s, and it is reasonable to assume that the current 20s population will undergo this same conversion. |
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