【每日阅读训练第四期——速度越障3系列】【3-05】经管

猫咪团团

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Is the print dead? No.

Background: The print industry was affected heavily by the Internet. The oringinal print earn revenues by three ways: 1) lower price; 2) advertisment; 3) subscription. But due to the strike of Internet, the print industry was under an crisis, and many publishing companies bankrupted, esp. in rich countries.

Howerver, a research shows that the decrease of the ad. income on print was not due to the Internet. In fact, the ad. income of Internet increase only a little.

What's more, though the sales of newspapers inclined a lot, the sales of magazines increased at the same time.

The hard situation force the publish industry to be smarter to survive, and normaly, they need to find out 6/7 ways to make profits.

For example, some company provide apps on cellphone.

lyhdnangel

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The profit of ads on newspapers and magazines decrease very much, but magazines are less influenced by ads in the Internet for the reason that they remain essential for brand-building. Some publishers are finding ways to rely less on advertising. Then the author tells some ways for magazines to remain profitable.

单身学文

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wensd1111

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下周二 2战了，静不下心看东西，