Argument 7让暴风雨来得更猛烈些吧

小小游儿

Argument 7

The following is a recommendation from the Board of Directors of Monarch Books.

"We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."

Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.

我们建议M书店在店内开设一个咖啡厅. M书店在目前的店址已经经营了20多年,并由于其广泛的图书种类而拥有了庞大的客户群体.很明显,新开设的咖啡厅会吸引更多的客户,空间可以通过撤出儿童书籍柜台来获得,因为最近一次全国调查显示10岁以下儿童的比率显著下降,所以儿童书就可能没以前那么畅销.开设新咖啡厅将会使M吸引更多客户并更好的与最近刚开始了咖啡厅的R书店展开竞争.



简要提纲:

1.M与R不具有可比性,两个书店的地址和分为都不一样,不能认为R通过开设咖啡厅增加了顾客量,M开设咖啡厅也能增加顾客量,同时忽略了R开设咖啡厅的原因,R可能是因为书店经营不善需要开设咖啡厅来增加收入

2.M是20年的老店但不一定就拥有庞大的购买量,顾客多不代表购买量大.

3.咖啡厅所带来纷杂的分为可能影响一部分购书的顾客

4.把儿童书柜撤掉改建咖啡厅的行为并不可取,儿童的百分比减少但是绝对数量可能在增加,即使绝对数量和百分比都减少,也不代表购买量降低.



写作:

In this argument, the author recommends Monarch Books open a café in its store so that the store can attract more customers. To support this recommendation the author set Regal Books for example, the store recently opened its own café and attracted more customers. And the author is silly to consider that Monarch has a large customer base because it is known for its wide selection of books on all subjects. What’s more, the author states space could be made for the café by discontinuing the children’s book section. Because it will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten.



First of all, the author presents a false analogy. Regal Books opened its own café and attracted more customers do not mean Monarch Books will attract more customers if it opens a café in its own store. Because of the difference of location and style of the two stores, Regal Books and Monarch Books are incomparable. Even if these factors can be ignore, sales price variance can also result in the different popularity of stores. The author neglects the reason why Regal Books opened its own café. It is much possible that the sales revenue is too low to maintain the book store, therefore a café opening is a measure to increase the sales revenue. Moreover, lacking evidence that the café propel Regal’s revenue, the author cannot convince me.



Secondly, the author assumes that Monarch has a large customer base because it is known for its wide selection of books and its twenty years old store, however, without specific evidence to prove the wide customer equals to buyers, the assumption can be rejected out of hand. Even if the new café can attract more customers, the author fails to consider and rule out the possibility that the smelling of beverage and food and noise will annoy a group of customers, or disperse previous customers. This scenario is quite possible, especially considering that an atmosphere of quiet is necessary to reading.



Finally, the author concludes that space could be made for the café by discontinuing the children’s book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. This does not make sense. Perhaps the absolute number under age ten is increasing, however, other age group such as age thirty to forty is sharply increasing. This scenario gives birth to the decline of children proportion. Even if both of absolute number and the proportion are declining, it is irrational to suggest that children’s book enjoy less popular. Perhaps the decrease of absolute number and proportion contribute to the investment of education because their parents have abundant financial resource and pay more attention to their children’s education.



To sum up, the conclusion lacks credibility because the evidence cited in the analysis does not lend strong support to what the author maintains. To strengthen the argument, the author would have to provide more evidence concerning the absolute number of children under age 10. To better evaluate the argument, the author should reason more convincingly, cite some evidence that is more persuasive, and take every possible consideration into account.



总字数:547时间不计

普渡哥

写得很好，论据特别好。４＋

竹林中人

1.读者很多不代表他们必然会喜欢书店咖啡店
2.全国的关于儿童的调查并不适用于本地区
3.没有证据表明RB开了咖啡店之后生意增长很多，所以与之竞争显得没必要。即使增加了，也不具可比性。
关于你的，第一点，文中并没有提到R收入增加了，所以你自己加入信息了
第二点，这点有点勉强，第三点，不够清晰
第四点，不够充分