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ask help on one CR

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楼主
发表于 2004-7-31 00:40:00 | 只看该作者

ask help on one CR

Mechanicorp’s newest product costs so little to make


  that it appears doubtful the company will be able to


  sell it without increasing the markup the company


  usually allows for profit: potential clients would


  simply not believe that something so inexpensive


  would really work. Yet Mechanicorp’s reputation is


  built on fair prices incorporating only modest profit


  margins.



  The statements above, if true, most strongly support


  which of the following?


  (A) Mechanicorp will encounter difficulties in trying


      to set a price for its newest product that will


      promote sales without threatening to compromise


      the company’s reputation.


  (B) Mechanicorp achieves large annual profits, despite


      small profits per unit sold, by means of a high


      volume of sales.


  (C) Mechanicorp made a significant computational


      error in calculating the production costs for its


      newest product.


  (D) Mechanicorp’s newest product is intended to


      perform tasks that can be performed by other


      devices costing less to manufacture.



correct answer is a)


but i thought b) is better than a)

沙发
发表于 2004-7-31 00:54:00 | 只看该作者

是A更好
后面的reputation is built on fair prices incorporating only modest profit


  margins,就是不允许卖得比成本高出很多,和前面的想涨价来promote sales(因为价格太低,让人怀疑质量,sales就会上不去)是矛盾的,所以pricing decision will become difficult

板凳
发表于 2004-7-31 00:57:00 | 只看该作者
关于B:因为已经说了价格太低的话,顾客会怀疑产品真正的品质保障,他们怎么还有可能有HIGH VOLUMN OF SALES呢?
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