【每日阅读训练——速度4系列】【速度4-1】&【越障4-1】

superbat28

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over~找饭吃去~

ccmoom

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抓抓sandra

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说句题外话，文章说到的easy for the eyes，我是多么期待有个不伤眼睛的电子阅读器啊~泪奔。。

kidvii

都4了。我来冒个泡。

kidvii

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kidvii

默读2楼一行字。

越障
33'18''

摘要:本次调查基于两个目的，调查auditors' revenue dependence & the size of audit fees 对审计师给出公司投资决策的建议的影响。结果表明，前者有影响，后者没有。

前人的研究：
以前做过这两个因素对Lending decision的影响，但是两者还是有不同的。

前人的研究表明，auditors’ revenue dependence  对投资决策有好的影响，而fees得出的结论不一。这也是调查进行的目的，希望帮助公司了解XXXX。

假设：
假设1：
dependence 对投资决策有影响。研究表明，顾客越重要，审计师一般不会违背顾客的投资意愿。
XXYY
假设2：
fees 越多，审计师调查越仔细，越容易发现公司overstated的利润。而给出的fees越多，表明投资者更愿意相信审计师的报告，因此更容易做出投资决策。

研究：

给出了4 SENARIOS
ED: 当地公司收入的比例占 审计费用
(1) 10%??
(2)60%？？
这部分数据与前人的研究相同。结论也相同。
AF：审计师收入占审计费用的比例
（1）XX
(2)YY

这部分数据比前人稍高，因为包括了非四大的事务所，范围更广了？

研究让审计师做出对公司三大投资决策的评估：
1.公司投资于普通股票市场的可能性。
2.XX风险的评估
3.公司XXX的可能性。

证实了上述的假设

问卷：
参与者为graduate，有些有投资的工作经验，有些没有。问卷调查的结果证实了结论。
后来进行了补充问卷调查，调查没有投资工作经验的人，结论进一步证实。

结论：
调查表明 dependence有影响，而且是adverserly的影响。fees 没有影响？
但fees的调查有3 limitations:
1.只对单个公司的投资决策进行研究，没有涉及不同行业，不同的环境。
2.四大与非四大？？
3.告知fees高的投资者，fees与审计师的表现无关。因为fees高的投资者，更加倾向于认为fees有关。但没有对fees低的做出这样的暗示。

额，不是很懂。再次。默读2楼一行字。

daisyの小夢想

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心情不好时来一个速度 就开心了~ 看到楼上"默读"就更funny了~~lol

superbat28

33分钟。。天啊~~~kid...你是好久不出现，出现就如此惊人~~我。。。我去硬着头皮读。。

superbat28

13分钟一半。。我晕了。。读到快一半了才反应过来什么是audit company。。我默读一下2楼的话。。

1. A study focuses on the relationship of audit fees and audit dependence. Whether these two factors will affect the investors' decisions.
2. The result: Audit dependece do affect, but audit fees have no impact
3. Lots of experiments have been done before, but all are on the lending side. THese two factors have correlate connection: A higher fee shows bigger effort, but also shows greater dependece. So, it is essential to separate these two factors apart to determine the influence.
4. The research used some control group, calssify into 4 levels. The reasearch mainly focuses on individual invesotors, because: First, they representate a majority of investors. Second, the commission cares about their well-being.   Third, ORZ....
5. Many, many, many, many.....................results of previous research and very confusing!!!!!!!!!!!!!!!!!!!!!! (Some inconclusive, some positive, some first positive then negative...........)  Then, we have four hypothesis.....

To be continued......

superbat28

14''30...还差最后一个summary...
1. High audit fee usually means the company costs lots for audit, these may mean that the company treat audit seriously and investors should have faith to put money in these companies.
2. On the other hind, Higher audit fee may also increase the level of scrutiny, and more revenue prblem may be found. Some previous reasearch showed this correlation, though they are not intended to research in this aspects. Thus, this may induce investors less likely to put money. Then, the hypothesize:
1. Two independence factor: ED(Economic Dependence) and AF(Audit Fee),both are given low and high level. For the former one, the number on somewhat higher than that of previous research, but it is said to be reasonable. The database do not conclude the Big-Four Audit Company and the revenue is calculated by local revenue.
2. 有效性检验... 89% of current students participated in the research, and the difference between the high level and low level is significant, so the setted number are acceptable and practible. Then, they set 3 dependence fators: The assessment of risk, the probability of putting 10% of 1000 into the company, and whether they would hold the stock for more than one year. Though these 3 factors seem to be linked, but they can give different percepecitves.
3. Result shows, ED has an impact on buying decision and retention decision, while AF has no impact on any of these decision. Also, when ranking the importance of different factors, most people rank historical price as the important figure, but treat AF as one of the least important one. This result supports the previous research.
4. A supplementary research was conducted. For the previous research, most people have some investment experience, and this research contain 16 students who do not have investment experinece, but the result was the same.
5. For each factor, ANOVA analysis was made...... ORZ.....