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Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fee without endangering its other revenues.

The argument above assumes which of the following?

正确答案: C

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求助:PP2 CR 78 (32009-!-item-!-188;#058&006754)

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楼主
发表于 2011-7-8 22:27:41 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
78.   (32009-!-item-!-188;#058&006754)

Kitchenmagazine plans to license the use of its name by a line of cookware.  For a magazine, licensing the use of its namefor products involves some danger, since if the products disappoint consumers,the magazine's reputation suffers, with consequent reductions in circulationand advertising.  However, experts haveevaluated the cookware and found it superior to all other cookware advertisedin Kitchen.  Therefore, Kitchen cancollect its licensing fee without endangering its other revenues.
Theargument above assumes which of the following?
A.No other line of cookware is superior to that which will carry the Kitchenname.
B.Kitchen will not license the use of its name for any products other than theline of cookware.
C.Makers of cookware will not find Kitchen a less attractive advertising vehiclebecause the magazine's name is associated with a competing product.
D.Consumers who are not regular readers of Kitchen magazine will be attracted tothe cookware by the Kitchen name.
E.Kitchen is one of the most prestigious cooking-related magazines.

这题为啥B不可以?取非,如果我可以用别的产品,那一定能能驳斥原文呀~
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沙发
发表于 2011-7-12 13:29:25 | 只看该作者
原文是在说Kitchen的收入不会受到license的影响,不是说在Kitchen上做广告的cookware的收入。B说Kitchen不能license其它产品,那他的广告收入肯定受影响,weaken原文,不能作assumption。
C取非是说别的maker会觉得Kitchen不再是好的广告平台,就不来作广告了,那kitchen的收入就会受损,驳斥原文。B正确
板凳
 楼主| 发表于 2011-7-29 16:57:33 | 只看该作者
谢谢:)
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