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<font face="Tahoma"><strong>【速度2-17】</strong><br /><span style="background-color:#01deff;">计时1</span><br /><span style="color:#0162F4;"><strong><font size="5">A Roadmap to a Life that Matters</font></strong></span><br />BY UMAIR HAQUE<br /><br />So, are you psyched for the new Harry Potter movie? Like you, your kids, and approximately 99% of humanity, I confess: I too am captivated by the thought of a magical world where diligently memorized incantations can grant thunderous powers beyond the reach of mortals. "Accio, job growth!"<br />If only it were that easy. In our messy muggle world, there are no magic formulas. So, while many of you have been asking me for a roadmap to prosperity — and I've tried to offer a blueprint of a better kind of business — it might be that, despite what late-night infomercials and endless banner ads suggest, there's probably no framework you can pick up off the shelf, pay a few bucks for, do a little dance around, and (voila!) prosper. The plain fact is that great achievement, deep fulfillment, lasting relationships, or any other aspects of an unquenchably, relentlessly well lived life aren't formulaically executable or neatly quantifiable. First and foremost, they're searingly, and deeply personally, meaningful. The inconvenient truth is: you'll probably have to not just blaze your own trail — you'll also probably have to plot your own map for own journey.<br />So while I can't offer a roadmap, I can try and give you a pen and protractor instead to help you begin to create your own:<br /><br /> ut what, why, and who you love ahead of what, why, and who you don't, and your roadmap will begin to write itself.<br /><strong><span style="color:#8FD80A;">（字数 247）</span></strong><br /><span style="background-color:#01deff;">计时2</span><br />Now, my little principle might cause those with hand-made suits and beancounterly tendencies to leap out of their chairs and hit me with the tarantallegra jinx. But even the cynics might be willing to admit: given a mysteriously non-recovering "recovery" for a global economy perpetually poised on the brink of perma-crisis, the status quo's out of ideas, out of options, and running out of time.<br />In an economy dedicated to the pursuit of more, bigger, faster, cheaper, nastier, the greatest hidden cost and unintended consequence is that something vital, enduring, resonant, and animating has gone missing from our lives — and it might just be the biggest thing: meaning in what we do, and why we're here.<br />More, bigger, faster, cheaper, nastier has built an economy that might just be in furious pursuit of mediocrity. Five hundred channels and nothing on, corporations whose behavior plunges past merely unethical, or criminal, to sociopathic, big box stores larger than an airplane hangars, billions of dreary, me-too, not-so-great "goods" that fail to inspire, not enough McJobs to go around, financial markets that are more deft at blowing up scarce resources than at allocating them.<br />So what went wrong with our path to prosperity? I'd suggest: our economy might be in pursuit of mediocrity because too many of us put what, why, and who makes us want to go into a fetal crouch, plug our ears, and bang our foreheads against our knees above, beyond, and before what, why, and who we love.<br /><strong><span style="color:#8FD80A;">（字数 248）</span></strong><br /><span style="background-color:#01deff;">计时3</span><br />There's no magic formula for a life well lived, but my humble suggestion is that the above is probably the polar opposite: a surefire recipe for a life poorly lived, for intellectual, relational, social, ethical, and creative stagnation. Hence, what's stagnating not just our economy — but our human potential. Too many of us (and some have argued, the best and brightest among us) are trained from birth to be — and rewarded with each bonus to remain — what economists call "rent-seekers," experts at squabbling over (and winning) the last stale morsels of yesterday's fading industrial age harvests, the mere mechanics and advocates of wealth extraction, instead of value creators, the architects and master builders, dreamers and doers, theorists and practitioners of the art of great human accomplishment.<br />Hence, I'd suggest: my tiny principle might not just a disposable epigram, but a diagnosis for dysfunction — and a challenge to all of you. The pursuit of more, bigger, faster, cheaper, nastier too often seems to demand putting what, why, and who we love at the end of the list, the underworld of the inbox, the bottom of the heap. That's a recipe for stagnation, whether for people, communities, cities, countries, or the globe. But the converse might just hold, too: if nations and corporations want to punch past the glass ceiling of mere opulence, to what I call eudaimonic prosperity — lives that are meaningfully well lived — well, then people might just have to begin by making if not radically, then at least marginally more meaningful choices themselves.<br /><span style="color:#8FD80A;"><strong>（字数 254）</strong></span><br /><span style="background-color:#01deff;">计时4</span><br />Here's what my little principle doesn't mean: immediate, lowest-common-denominator self-gratification. That, for example, since you "love" Jersey Shore, you should spend all day, every day GTLing harder than the last. Sorry, lotus eaters. Instead, what it suggests is that if you "love" GTL that much, then, well, your roadmap might be clear. Whatever the method to your madness, whether inventing a better tanning bed, perfecting a better workout, or devising less water-intensive laundry, the authenticity principle says: don't just mutely "consume" it — live it. Better it, reimagine it, blow the doors off it, and don't stop until you're within shouting distance of the point that it matters to the future of humanity.<br />The roadmap you need to follow is deeply, resonantly, profoundly, and irrevocably your own — the one that calls to you in every dreary meeting, every missed birthday, and every misplaced-but-not-quite-forgotten dream. It's the one that leads you to your better self. It says: "Follow my lead. Let's go somewhere that matters — not just somewhere that glitters."<br />From Harvard Business Review:<br />http://blogs.hbr.org/haque/2011/07/a_roadmap_to_a_life_that.html?cm_sp=most_widget-_-blog_posts-_-A%20Roadmap%20to%20a%20Life%20that%20Matters<br /><br /><br /><strong><font size="5"><span style="color:#0162F4;">aying Others to Worry About Your Online Image</span></font></strong><br />A reputation -- what people think of you, good or bad -- is built one message at a time. The difference today is that people can get their messages out to lots of other people at lightning speed through websites and social media. So, not surprisingly, an industry is fast developing around managing online reputations for individuals and businesses.<br />KEN WISNEFSKI: "Up to eighty percent of people have been influenced in a purchasing decision by what they've read or seen online."<br />Ken Wisnefski is chief executive of WebiMax, a company he started in two thousand eight. WebiMax is a search engine optimization, or SEO, company. Search engine optimization involves different ways to improve the results of online searches.<br /><strong><span style="color:#8FD80A;">（字数 299）</span></strong><br /><span style="background-color:#01deff;">计时5</span><br />WebiMax offers several different services, but Ken Wisnefski says reputation managementis growing the fastest.<br />Some of his customers need help with urgent publicity problems. Others are seeking long-term management of their online image. Mr. Wisnefski says about one-fifth of his business is with companies and individuals outside the United States.<br />How does reputation management work?<br />WebiMax has two sides to its business. The company can organize online publicity campaigns to try to limit the harm done by negative comments or bad news. Mr. Wisnefski says when a client gets in the news for the wrong reasons, his company does not try to hide what happened. Instead, it develops a campaign to show that the client is dealing with the problem in a productive and positive way, he says.<br />In that sense, the work seems a lot like old-fashioned public relations, but in cyberspace.<br />But what if clients are the target of lies or maybe an organized effort to harm theirreputation? Then WebiMax would use its legal team to try to have the comments removed.<br />KEN WISNEFSKI: "We realized pretty early on that it wasn't going to just be a marketing function, that there also needed to be a legal function involved with it. And marrying the two together is what really has impact and makes this successful."<br />In the United States, not all speech is protected by the Constitution. And even if the comments are true, the threat of a costly legal fight may be enough to get them removed.<br />Ken Wisnefski thinks the legal side of reputation management is only going to grow. He says WebiMax is profitable and expects ten to fifteen million dollars in revenue this year.<br /><strong><span style="color:#8FD80A;">（字数 280）</span></strong><br /><span style="background-color:#01deff;">自由阅读</span><br />Clients of companies that manage reputations can pay thousands of dollars a month or as little as a hundred dollars a year. But here is some free advice.<br />KEN WISNEFSKI: "If you're not paying attention or at least monitoring what's being said about you online, you're making a mistake because other people are paying attention to that."<br /><br />From VOA: http://www.51voa.com/VOA_Special_English/Paying-Others-to-Worry-About-Your-Online-Image-42502.html</font> |
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发表于 2011-7-23 23:29:14
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