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An eyeglass manufacturer tried to boost sales for the summer quarter by offering its distributors a special discount if their orders for that quarter exceeded those for last year's summer quarter by at least 20 percent. Many distributors qualified for this discount. Even with much merchandise discounted, sales increased enough to produce a healthy gain in net profits. The manufacturer plans to repeat this success by offering the same sort of discount for the fall quarter.

Which of the following, if true, most clearly points to a flaw in the manufacturer's plan to repeat the successful performance of the summer quarter?

正确答案: E

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eyeglass manufacturer

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楼主
发表于 2011-3-11 13:44:26 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
An eyeglass manufacturer tried to boost sales for the summer quarter by offering its distributors a special discount if their orders for that quarter exceeded those for last year's summer quarter by at least 20 percent. Many distributors qualified for this discount. Even with much merchandise discounted, sales increased enough to produce a healthy gain in net profits. The manufacturer plans to repeat this success by offering the same sort of discount for the fall quarter.
Which of the following, if true, most clearly points to a flaw in the manufacturer's plan to repeat the successful performance of the summer quarter?
(Al In general, a distributor's orders for the summer quarter are no higher than those for the spring quarter.
(8) Along with offering special discounts to qualifying distributors, the manufacturer increased newspaper and radio advertising in those distributors' sales areas.
(C) The distributors most likely to qualify for the manufacturer's special discount are those whose orders were unusually low a year earlier.
(D) The distributors who qualified for the manufacturer's special discount were free to decide how much of that discount to pass on to their own customers.
(E) The distributors' ordering more goods in the summer quarter left them overstocked for the fall quarter.

在C和E之间纠结了好久,最后还是选了OA:E。
可还是不明白C哪里有问题,难道是:满足的分销商去年进货少,不能说明今年的进货就少?
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沙发
发表于 2011-3-11 16:05:30 | 只看该作者
问的是为啥同样的策略,SUMMER成功了,FALL就会失败?价格DISCOUNT了, SUMMER的销量大大增加了,抵消了价格DISCOUNT的损失,总的来说利润还不错,那么FALL为啥就不行?找SUMMER和FALL的区别:E:分销商SUMMER的时候因为DISCOUNT优惠,大量购买-库存囤积-秋天FALL的库存已经OVERSTOCK了- 显然不大会再大量购买了 - 策略会失败。
C没啥关系,也没有点出任何SUMMER和FALL的区别
板凳
 楼主| 发表于 2011-3-11 16:43:17 | 只看该作者
就是无关咯。谢谢啦~O(∩_∩)O
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