ChaseDream
搜索
返回列表 发新帖
查看: 2416|回复: 3
打印 上一主题 下一主题

求一道AA的思路

[复制链接]
跳转到指定楼层
楼主
发表于 2011-2-7 02:42:23 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
2010年AA题库中第117题:

The following appeared in a memorandum from the assistant manager of Pageturner Books:

“Over the past two years, Pageturner’s profits have decreased by 5 percent, even though we have added a popular
café as well as a music section selling CDs and tapes. At the same time, we have experienced an increase in the
theft of merchandise. We should therefore follow the example of Thoreau Books, which increased its profits after
putting copies of its most frequently stolen books on a high shelf behind the payment counter. By doing likewise with
copies of the titles that our staff reported stolen last year, we too can increase profitability.”

Discuss how well reasoned . . . etc.

谢谢!
收藏收藏 收藏收藏
沙发
发表于 2011-2-11 00:38:49 | 只看该作者
1. 照做不等于不遭偷   A别人公司不是本公司
                                  B藏去年的有X用,谁知道今年偷什么
2.就算不被偷也不一定会增加利润 A放高处的销量影响
                                                    B咖啡屋音乐的盈利能力不明


其实我也不知道咖啡屋和音乐那句对主题的逻辑意义在哪里
板凳
发表于 2011-2-11 16:23:45 | 只看该作者
even though we have added a popular café as well as a music section selling CDs and tapes

这句我会写一段说这个是作者的false assumption. the author assumed that by adding the popular cafe and the music section selling CDs and tapes should increase the profit. However, without looking into the financial data and making an analysts on the P/L on coffee and music business, author can't take it for granted that this is a profit generating business strategy. The truth couldn't be just the opposite. The lost revenue could have caused by the bad performances from the cafe and music sections.
地板
 楼主| 发表于 2011-2-14 11:51:40 | 只看该作者
谢谢!
您需要登录后才可以回帖 登录 | 立即注册

Mark一下! 看一下! 顶楼主! 感谢分享! 快速回复:

IESE MBA
近期活动

正在浏览此版块的会员 ()

手机版|ChaseDream|GMT+8, 2024-11-28 19:46
京公网安备11010202008513号 京ICP证101109号 京ICP备12012021号

ChaseDream 论坛

© 2003-2023 ChaseDream.com. All Rights Reserved.

返回顶部