argue今天考的是author说一个food business,虽然sales到了历史最高，但profit却在下降,为了不牺牲quality of the service，作者认为要减少成本但要保证服务质量，他提议一个店裁10个人，取消昂贵的样品和免费的品尝，他又说为了吸引客源，扩大销售，可以和一个咖啡店合作共同经营，因为大家顾客群相近，所以肯定能扩大customer,增加profit. Greentree Grocers has been experiencing high sales volume but decreasing profit margin. Its customers are wealthy people looking for gourmet food and luxury shopping experience, so it must cut costs without hurting the customers' shopping experience. So it plans to layoff 10 employees per store and eliminate expensive displays and free samples. In addition, it will partner with XX Cafe to have a coffee shop in each store. This is supported by a recent survey that the Grocers and the Cafe attract similar types of customers. The conclusion is that Greentree Grocers will experience high sales volume as well as high profit margin.
AWA grocery store added pharmacy section 后sales大涨20%，说顾客更喜欢one station shopping，所以要再加clothing gardenstore 等等店，会带来更多的收入。 The following is part of a business plan created by the management of the Megamart grocery store. “Our total sales have increased this year by 20 percent since we added a pharmacy section to our grocery store. Clearly, the customer’s main concern is the convenience afforded by one-stop shopping. The surest way to increase our profits over the next couple of years, therefore, is to add a clothing department along with an automotive supplies and repair shop. We should also plan to continue adding new departments and services, such as a restaurant and a garden shop, in subsequent years. Being the only store in the area that offers such a range of services will give us a competitive advantage over other local stores.”
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发表于 2010-11-26 07:45:51
