求解大全一题，吸烟~

frankzhiwei

Surveys show that every year only 10 percent of cigarette smokers switch brands. Yet the manufacturers have been spending an amount equal to 10 percent of their gross receipts on cigarette promotion in magazines. It follows from these figures that inducing cigarette smokers to switch brands did not pay, and that cigarette companies would have been no worse off economically if they had dropped their advertising.
19.Of the following, the best criticism of the conclusion that inducing cigarette smokers to switch brands did not pay is that the conclusion is based on
(A) computing advertising costs as a percentage of gross receipts, not of overall costs
(B) past patterns of smoking and may not carry over to the future
(C) the assumption that each smoker is loyal to a single brand of cigarettes at any one time
(D) the assumption that each manufacturer produces only one brand of cigarettes（E）
(E) figures for the cigarette industry as a whole and may not hold for a particular company

为何是选E呢？本人选了C，求解释！感谢~

sdcar2010

Although overall only 10 percent of cigarette smokers switch brands, if all these brand-switcher are going away from buying your brand to buy other brands of cigarette, your company would be in trouble.  Therefore, each company has to spend money on advertising it brand in magazines.  Otherwise, they will lose the their market share.

This is a typical "group vs. group member" question. The key is to remember that a characteristic that holds true for the group is not necessarily true for a member of the group.