关于cereals 的，第一句说our cereals contains more vitamin k preserving …第二个就用survey 75%consumers favor its tastes 。。后面就说为了增加sales 吸引更多的顾客应该redesign the front of the ..box.
(考古)V1:the Cunch(貌似) Breakfast cereal contain 20% more nutrients than any other cereal in the city XXX. Moreover, in the survey conducted by us, 75% consumers prefer to the taste of Cunch Breakfast cereal than other cereal products. However, 消费者似乎并没有显著的青睐这个cereal。Therefore, in order to increase the sales, we should redesign the front of the Cunch Breakfast box with detailed information about the two features mentioned above(即多20%的营养，75%认为口味出众) (题库里没找到) 3次
V2说一个cereal的厂家的备忘录：认为该厂出产的cereal的一大优势是包含vitamin K。另外在一项调查中，有75%的人表示喜欢cereal口味。但是现在销售量降低。建议在做广告中更换包装盒，并注明该cereal的两大优势（就是包含vitamin k和口味好）。
V3一下来自公司营销总监的备忘录：一家生产cereal 公司生产的cereal含有的维生素k的数量比竞争对手都要多20%，而且一项调查显示75%的顾客认为该公司生产的cereal比竞争对手都要好，但是该公司的销售量并不高。因此营销总监建议公司重新对包装盒进行设计，把该产品含有比竞争对手20%的vitamin K 和上述的那个调查贴在包装盒上。
a local chain Greentree Grocers has been experiencing high sales volume but decreasing profit margin. Its customers are wealthy people looking for gourmet food and luxury shopping experience, so it must cut costs without hurting the customers' shopping experience. So it plans to layoff 10 employees per store and eliminate expensive displays and free samples. In addition, it will partner with Cabaree Coffee Cafe to have a coffee shop in each store. This is supported by a recent survey that the Grocers and the Cafe attract similar types of customers. The conclusion is that Greentree Grocers will experience high sales volume as well as high profit margin.
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发表于 2010-5-12 08:12:35
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