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Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fee without endangering its other revenues.

The argument above assumes which of the following?

正确答案: C

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急!4.13考·,帮帮忙,寂静上的一道题,谢谢

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发表于 2010-4-11 00:05:37 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
Kitchen magazine plans to license the use of its name by a line of cookware.For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising.However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen.Therefore, Kitchen can collect its licensing fee without endangering its other revenues.
The argument above assumes which of the following?
A. No other line of cookware is superior to that which will carry the Kitchen name.
B. Kitchen will not license the use of its name for any products other than the line of cookware.
C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.
D. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.
E. Kitchen is one of the most prestigious cooking-related magazines.

在c和d上,不知道选哪个?请高人指点,谢谢
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沙发
发表于 2010-4-11 00:28:23 | 只看该作者
路过讨论一下,我觉得选C
板凳
发表于 2010-4-11 05:36:01 | 只看该作者
答案是C。。。LZ你也13号考啊。。。Me too...
地板
发表于 2010-4-11 19:21:23 | 只看该作者
D并没有在文中有所暗示,因为这个magazine做这个license只是为了赚license费,而非为了促进自己的销量。

希望lz马到成功
5#
发表于 2010-4-11 20:34:30 | 只看该作者
选C,该选项很好地给出了另外一种降低杂志广告收入的可能性,因此需要作为一个前提加以排除。

D的错误在于,原文中杂志顾虑的是授权会造成发行量和广告的下降,这个授权是否会带来新的读者(即发行量增加)并不在考虑范畴之内,属于无关选项。
6#
发表于 2010-4-11 20:58:56 | 只看该作者
同意楼上,祝楼主成功!
7#
发表于 2011-9-7 16:12:23 | 只看该作者
这个题目不是Prep的 题目么? 难道2010年 考的题目在 prep里面 出现过?
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