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Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force. Before reorganization, the sales force was organized geographically, with some sales representatives concentrating on city-center businesses and others concentrating on different outlying regions. The reorganization attempted to increase the sales representatives' knowledge of clients' businesses by having each sales representative deal with only one type of industry or of retailing. After the reorganization, revenue from advertising sales increased.

In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be most helpful to find out which of the following?

正确答案: B

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OG12 diagnostic test 22

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楼主
发表于 2010-3-29 12:36:50 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
22. Following several years of declining advertising sales, the Greenville Times reorganized its advertising sales force. Before
reorganization, the sales force was organized geographically, with some sales representatives concentrating on citycenter
businesses and others concentrating on different outlying regions. The reorganization attempted to increase the
sales representatives’ knowledge of clients’ businesses by having each sales representative deal with only one type of
industry or of retailing. After the reorganization, revenue from advertising sales increased.
In assessing whether the improvement in advertising sales can properly be attributed to the reorganization, it would be
most helpful to find out which of the following?
(A) What proportion of the total revenue of the Greenville Times is generated by advertising sales?
(B) Has the circulation of the Greenville Times increased substantially in the last two years?
(C) Among all the types of industry and retailing that use the Greenville Times as an advertising vehicle, which type
accounts for the largest proportion of the newspaper’s advertising sales?
(D) Do any clients of the sales representatives of the Greenville Times have a standing order with the Times for a fixed
amount of advertising per month?
(E) Among the advertisers in the Greenville Times, are there more types of retail business or more types of industrial
business?
请教各位大牛们这题为什么会是B,看了答案觉得有些道理,但是又觉得这似乎不能从题中直接推导出来,逻辑的答案不是应该和原文有相关性吗?
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沙发
发表于 2010-3-29 18:29:40 | 只看该作者
用排除法可以比较容易的排除掉其他选项。这里就不一个个描述排除的理由了。

对于这种assess的题目,正确的选项要么是support,要么是weaken,反正不要是无关的就行。

这道题assess的目标在于reoganization是否是广告销售额提高的原因,最基本的一个点就在于判断是否没有这个reoganization广告销售额也是会提升(或者,证明没有这个reogarnization的话销售额不会提升)。B就是顺着这个思路来的。

关于circulation与广告销售额的关系,只能说是我们需要引入的常识了。但像这种没法直接推导出来的结果,做题时只能用排除法再确认一遍。
板凳
 楼主| 发表于 2010-3-30 04:47:50 | 只看该作者
谢谢了!是不是评估题和其他的加强题和削弱题在做题的思路和方法上不一样啊?我看过新东方的笔记,说逻辑不应该用自己的常识推导,而是应该从题目中来得出?
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