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When trying to identify new technologies that promise to transform the marketplace, market researchers survey the managers of those companies that are developing new technologies. Such managers have an enormous stake in succeeding, so they invariably overstate the potential of their new technologies. Surprisingly, however, market researchers typically do not survey a new technology's potential buyers, even though it is the buyers-not the producers-who will ultimately determine a technology's commercial success.

Which of the following, if true, best accounts for the typical survey practices among market researchers?

正确答案: D

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楼主
发表于 2010-3-5 13:18:57 | 只看该作者 回帖奖励 |倒序浏览 |阅读模式
32. GWD-23-Q10
When trying to identify new technologies that promise to transform the marketplace, market researchers survey the managers of those companies that are developing new technologies. Such managers have an enormous stake in succeeding, so they invariably overstate the potential of their new technologies. Surprisingly, however, market researchers typically do not survey a new technology’s potential buyers, even though it is the buyers-not the producers-who will ultimately determine a technology’s commercial success.
Which of the following, if true, best accounts for the typical survey practices among market researchers?
A. If a new technology succeeds, the commercial benefits accrue largely to the producers, not to the buyers, of that technology.
B. People who promote the virtues of a new technology typically fail to consider that the old technology that is currently in use continues to be improved, often substantially.
C. Investors are unlikely to invest substantial amounts of capital in a company whose own managers are skeptical about the commercial prospects of a new technology they are developing.
D. The potential buyers for not-yet-available technologies can seldom be reliably identified.
E. The developers of a new technology are generally no better positioned than its potential buyers to gauge how rapidly the new technology can be efficiently mass-produced.









答案选的是D,可是我不太明白D 的逻辑,求解释
谢谢!~~
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沙发
发表于 2010-3-5 14:01:59 | 只看该作者
D. 根本就没法定位哪些人是这些还没出炉的新技术产品的买家。

因为没法定位买家,所以人家只好去调查卖家了,至少知道哪些公司会是卖家。
板凳
 楼主| 发表于 2010-3-5 15:43:48 | 只看该作者
顶~
地板
 楼主| 发表于 2010-3-5 15:44:57 | 只看该作者
D. 根本就没法定位哪些人是这些还没出炉的新技术产品的买家。

因为没法定位买家,所以人家只好去调查卖家了,至少知道哪些公司会是卖家。
-- by 会员 hughlv (2010/3/5 14:01:59)




噢原来是这样~~谢谢了~
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