Help: OG12 CR16- premium product: why B not C

lisaijia526

16. Which of the following best completes the passage below?

People buy prestige when they buy a premium product. They want to be associated with something special.Mass-marketing techniques and price-reduction strategies should not be used because______________
A) affluent purchasers currently represent a shrinking portion of the population of all purchasers
B)continued sales depend directly on the maintenance of an aura of exclusivity
C)purchasers of premium products are concerned with the quality as well as with the price of the products


My initial choice is C.
But the answer given is B.     My question is why is B pefereable than C?   and what is the wrong with the explaination in C?

Thx so much!

lisaijia526

leosnoon

这道题的关键是最后一句话Mass-marketing techniques and price-reduction strategies should not be used 即不能用大众营销和减价策略原因是什么了，要紧扣题
C说因为买奢侈品的人(题目是昂贵的产品说奢侈品好理解些)既关心质量又关心价格。（这个是大众营销的特点，所以不是原因）
B说持续的销售直接依赖于对客户独有尊贵感的维系。（正好是奢侈品销售有别于大众销售的原因）

tracyforever

The key is "eople buy prestige when they buy a premium product", so the reason why refuse mass-marketing is to maintain the "prestige", the "aura of exclusivity"... there is nothing relate it with quality...

lisaijia526

这道题的关键是最后一句话Mass-marketing techniques and price-reduction strategies should not be used 即不能用大众营销和减价策略原因是什么了，要紧扣题
C说因为买奢侈品的人(题目是昂贵的产品说奢侈品好理解些)既关心质量又关心价格。（这个是大众营销的特点，所以不是原因）
B说持续的销售直接依赖于对客户独有尊贵感的维系。（正好是奢侈品销售有别于大众销售的原因）

-- by 会员 leosnoon (2010/2/26 14:27:01)

我还是做题不够，没有搞清思路．．
谢谢leosnoon的讲解！..=]

lisaijia526

The key is "eople buy prestige when they buy a premium product", so the reason why refuse mass-marketing is to maintain the "prestige", the "aura of exclusivity"... there is nothing relate it with quality...

-- by 会员 tracyforever (2010/2/26 16:43:05)

I got it now.
Thank you so much for your kindness
xx

07170004hjq

知道 arua的意思是 气氛 这道题就ok了
因为有钱人买品牌 要的就是这个气氛 牛逼啊

lenghong

我解这个题主要用special来排除答案的

Jennyqu

谢谢，百思不得其解时看到这个，豁然开朗！

evegg

纠结很久，这道题