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⒋广告使产品看上去比它们实际的要好。
⒋广告使产品看上去比它们实际的要好。 Agree: (listening material) 1. advertisement use celebrity as representation; shampoo 2. let people buy those they don’t really need; 3. many ad are immoral, they overrate their real effect. Exaggerate; mislead consumer. 广告往往为了突出反映它的某方面效果,并不会讲其反面效果体现出来。因为如果那样,公众有可能就不购买它。比如,一个新型的使用太阳能电池的汽车,重点要广告的是它的节能和环保效果,但是别的方面,比如重复可以使用的次数,适用的范围等,并不一定都反映出来。在比如 广告为了让观众喜欢,往往请名人做广告,比如为了突出一个汽车的品牌价值,它可能让你感觉买了它,你就有了地位,你就有了美女,你就有了名望。人们正是因为这一点,往往买一些自己并不真正需要的东西。被误导。 再次,广告为了表现他的特点,经常夸大效果。比如洗发香波广告,经常让模特做了很多次头发护理,然后出来代言洗发水,实际上,没有任何一个洗发水可以兼带洗发和深层护理的效果。要知道,我们平常特别护理一次头发,需要在理发厅待多长时间!有的广告甚至为了突出它的环保,让代言人表现吃一些拖地的蜡。让我感觉实在太夸张了。Shampoo 护发素Conditioner 广告还经常让孩子误导孩子,孩子经常被广告中漂亮的画面吸引,要求家长买不必要的东西。比如都知道肯德基的油炸食品fried food不适合孩子吃,可是孩子们都觉得肯德基爷爷很可亲,肯德基的鸡――奇奇很可爱,还经常教孩子们吃健康食品。再比如说,口香糖和果冻都不是适合孩子吃的,可是广告把他们表现的太好太理想了,孩子们总是觉得那个东西很棒,他们一定要试试。 Despite the opinion that most advertisements make the products seems more ridiculous than what it really is adopted by majority, I, however, holding a different viewpoint, firmly maintain that most advertisements make the products seems much better. To be specific, advertisements, show the merits instead of the bad qualities of the production, if any, with the computer technical improvement. The following paragraphs will strengthen the side I have taken. Firstly, advertisements always give a kind of information to audiences that "our products are good enough to show them on TV/radio/newspaper". Because people can see advertisements everywhere, such as through media and on the wall, people will have an obscure impact on the product. When people want to figure out what the product is, the purpose of the advertisements accomplishes. Also, some people may think that if the product can be shown on different medium, it should be true and have a good quality. For example, when an advertisement of apple is on and people are watching it, some of them will think the apple is good enough to be shown to everybody and there is a high possibilty that the apple is delicious. Secondly, along with the development of the science and technology, the computer skills of people develop a lot. We people can find most of the advertisements are improved by the computer techniques. Sometimes when we watch a drink advertisement, we can see the drink flies on the sky and travels trough from Pekin, Illinois to Peking, China. The technique makes advertisements attractive, inviting, and popular. When people watch these kinds of advertisements, they will think something like "Oh god, look at the amazing bottle with a man on it!" Though some people say they don't like advertisement, they still will pay attention on the real creative advertisements because of the fantastic scenes with the computer techniques. Last but not the least, advertisements devotes to show the benifits of the products, not the bad qualities. As a result, no advertisements will tell audience the disadvantages of their products and if so, they are obviouly recognized stupid. So when people are watching an advertisements, all of the advantages and attractive things will be shown on the screen or newspaper, and people will really like some of the good qualities. Giving the example of the apple advertisements agian, in the ads an apple is shown to be bright and red and probably there will be a beautiful lady biting the apple with her ruby lip and then makes some sounds to show how delicious the apple is. When people watch this, the advertisements improve the taste of the apple and people can fell the taste even. This makes the product seems much better. To sum up, the advertisements are not just advertisements any more nowadays. They become a kind of art and they will show all the people the good characters of their products. That makes the products seem much better than what they are in fact.
Recently there is a growing awareness of the lacking of authenticity in some kinds of products’ advertisements. Argues centered on the topic are fierce, that whether advertisements make products appear better than they really are. As far as I am concerned, I believe advertisements do make products seem better for the following two reasons. Among the significant reasons that sustain my view is that advertisements are made to enable product to become more competitive than other similar products. So many goods are manufactured by factories that they resemble each other on each aspect and this phenomenon leads to cut-throat competitions. Hence advertisements are used to make products appear better than other products in order to attract more customers. To achieve this goal, many methods are tried such as inviting a popular star. Equally important is another reason that advertisements only tell people about the advantages of the products without mentioning weak points. Manufacturers are certainly not willing to let potential customers know about the shortcomings of their products, or the customers will not buy theirs and head for other ones; consequently they only talk about how good the products are in the advertisements, even though the defect really matters. An example is that once I believed the advertisement of a laptop computer and I bought one, not until I really worked on it did I find that it had a severe thermal dissipation problem. However, sometimes it may not be the advertisement that makes products seem better; it can be the customers that disappoint themselves. Over expectation is common, so there may be a gulf between their expectation and reality. For instance, one’s favorite singer appears in one advertisement of some certain products, and then he would think the products are of great quality since he is really fond of this singer. In this situation, we can not say they are all advertisements’ faults. Due to the reasons I have listed above, I believe in these days, most of the advertisements are making products appear better than they really are. Only by this way can an advertisement meet the interests of manufacturers and merchants. |
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