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When trying to identify new technologies that promise to transform the marketplace, market researchers survey the managers of those companies that are developing new technologies. Such managers have an enormous stake in succeeding, so they invariably overstate the potential of their new technologies. Surprisingly, however, market researchers typically do not survey a new technology's potential buyers, even though it is the buyers-not the producers-who will ultimately determine a technology's commercial success.

Which of the following, if true, best accounts for the typical survey practices among market researchers?

正确答案: D

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GWD-23-Q10,过几天就考了~~~~救救我~

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楼主
发表于 2009-9-24 11:46:00 | 只看该作者

GWD-23-Q10,过几天就考了~~~~救救我~

1.        GWD-23-Q10

When trying to identify new technologies that promise to transform the marketplace, market researchers survey the managers of those companies that are developing new technologies. Such managers have an enormous stake in succeeding, so they invariably overstate the potential of their new technologies. Surprisingly, however, market researchers typically do not survey a new technology’s potential buyers, even though it is the buyers-not the producers-who will ultimately determine a technology’s commercial success.

 

Which of the following, if true, best accounts for the typical survey practices among market researchers?

 

A.      If a new technology succeeds, the commercial benefits accrue largely to the producers, not to the buyers, of that technology.

B.       People who promote the virtues of a new technology typically fail to consider that the old technology that is currently in use continues to be improved, often substantially.

C.      Investors are unlikely to invest substantial amounts of capital in a company whose own managers are skeptical about the commercial prospects of a new technology they are developing.

D.      The potential buyers for not-yet-available technologies can seldom be reliably identified.

E.       The developers of a new technology are generally no better positioned than its potential buyers to gauge how rapidly the new technology can be efficiently mass-produced.

答案是d 搜过,但是我选的是c,所以没人解答,我觉得c正好能解释这个现象啊,因为买家investors 不会给那些不吹牛的经理投资,所以光调查吹牛的经理就可以啦~因为买家和卖家态度一致啊~~~为什么不对啊~

沙发
发表于 2009-9-24 16:17:00 | 只看该作者

C里说的是INVESTOR不是BUYER,这两者有区别吧~~

D说还没实现的新技术的BUYER几乎不可能被确定,无法确定是哪些人那怎么调查呢,只能去调查商家了~

个人观点~


[此贴子已经被作者于2009/9/24 16:16:53编辑过]
板凳
发表于 2009-9-29 20:10:00 | 只看该作者

选C有点发散思维了...C只是单单对investor的态度进行了解释,但没有针对文章矛盾所在,即只调查producer不调查buyer的原因进行解释

D刚好对矛盾进行了解释-无法调查buyer

open to discuss

地板
发表于 2010-9-17 17:26:01 | 只看该作者
感觉这个题意是:
确定new technology是否能够transform(affect)市场,就调查了manager of new techonology,不调查buyer;这个矛盾在于buyer才决定市场。
解释应该围绕buyer和manager还有market进行。
C选项涉及到invester扩大范围,再者invester只能决定是否put the technology into market,不能遇见tranform the market.
D很好地说明了,提干说说明明buyer更重要,为何不调查buyer的原因。
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