GWD-12-Q22

mumuho

1.        GWD-12-Q22*

Denoma, a major consumer-electronics maker, had a sizeable decline in sales revenue for its most recent fiscal year.  This result appears surprising, because electronics retailers report that although their overall sales were considerably lower than in the previous year, their sales revenue from Denoma models actually grew, largely thanks to some innovative and popular models that Denoma introduced.

 

Which of the following, if true, does most to explain the apparently surprising result?

 

1. Because of the need to educate the public about its new models’ capabilities, Denoma’s advertising spending was higher than normal over the period.

2. For the period at issue, Denoma’s major competitors reported declines in revenue that were, in percentage terms, greater than Denoma’s.

3. A significant proportion of Denoma’s revenue comes from making components for other consumer-electronics manufacturers.

4. Unlike some of its major competitors, Denoma has no lines of business outside consumer electronics to provide revenue when retail sales of consumer electronics are weak.

5. During the period, consumer-electronics retailers sold remaining units of Denoma’s superseded models at prices that were deeply discounted from those models’ original prices.

the answer is C

vivianzhili

1.GWD-12-Q22*
Denoma, a major consumer-electronics maker, had a sizeable decline in sales revenue for its most recent fiscal year.  This result appears surprising, because electronics retailers report that although their overall sales were considerably lower than in the previous year, their sales revenue from Denoma models actually grew, largely thanks to some innovative and popular models that Denoma introduced.



Which of the following, if true, does most to explain the apparently surprising result?

Because of the need to educate the public about its new models’ capabilities, Denoma’s advertising spending was higher than normal over the period.
For the period at issue, Denoma’s major competitors reported declines in revenue that were, in percentage terms, greater than Denoma’s.
A significant proportion of Denoma’s revenue comes from making components for other consumer-electronics manufacturers.
Unlike some of its major competitors, Denoma has no lines of business outside consumer electronics to provide revenue when retail sales of consumer electronics are weak.
During the period, consumer-electronics retailers sold remaining units of Denoma’s superseded models at prices that were deeply discounted from those models’ original prices.

the answer is C

-- by 会员 mumuho (2009/8/4 22:55:00)

这题我选的E,  
我说一下自己的想法。
这题的推理过程是这几年D的整体销售收入下降，但是电子零售商虽然整体的销售量比去年低，但卖D的销售收入却增加了，因为D 引进了一些新的革新的并流行的机型。
看c, 其说明有个D 的销售收入的重要部分是来自为生产厂做零件。文中用了significant, 但是并不清楚这个到底是多少，40% 也叫significant, significant 并不等于大部分，significant 就是重要的，意义重大的，40%也叫重要的，而且其没有说明这部分的销售是up or down ,即没有说明对整个revenue 的影响，
看E, E说零售商以非常低于原来的价格卖掉那些D 过时的机型，那么等于说D 是亏本在卖，卖的越多就亏得越多，这可能不能抵消掉D 的新的流行的机型的收入。所以这正好说明了D 的整体销售收入下降，但D 的新机型的销售收入上升。

open to discussion!

cicise7en

electronics retailers report that 【although their overall sales were considerably lower than in the previous year】, 【their sales revenue from Denoma models actually grew】, largely thanks to some innovative and popular models that Denoma introduced.

ls要看清原文喔..
原文说的是overall sales下降 但D的sales revenue是增长的

fox2fox

零售商的overall sales下降正说明，其它品牌的电器销售疲软，Denoma公司主要利润来源于为其它电器生产商提供部件。尽管Denoma自己品牌的电器利润率高了，却不足以抵消部件销售利润的下降。

watone

零售商的overall sales下降正说明，其它品牌的电器销售疲软，Denoma公司主要利润来源于为其它电器生产商提供部件。尽管Denoma自己品牌的电器利润率高了，却不足以抵消部件销售利润的下降。

-- by 会员 fox2fox (2010/9/14 18:59:32)

同意，而且E之所以不对的原因：revenues和profits是不一样的，revenues是收入就是你收到的钱，减去成本之后才是profits。本题只考虑 revenues，所以说不管他是如何削价，price低于成本，都会增加revenues，而题目中已经说了 零售商那里的denoma 的sales revenues增加的，所以 这个E中的削价 是没有影响的  无关选项

白冬冬

靠谱。

zhaixuting

也误选了E，没把C的原因想透彻

lotus66

这题我选了A: "Because of the need to educate the public about its new models’ capabilities, Denoma’s advertising spending was higher than normal over the period."
我的想法是因为它的广告支出多了，它这一时期的总体revenue下降了。而retailer那里其他品牌的电器因为没有d新产品好所以，卖得都没有d好。retailer的总体sales下降了，d是唯一上升的。

。。。请指教。。。。

sunlight841206

选择C，思路如下：

原题： Denoma, a major consumer-electronics maker, had a sizeable decline in sales revenue for its most recent fiscal year.  This result appears surprising, because electronics retailers report that although their overall sales were considerably lower than in the previous year, their sales revenue from Denoma models actually grew, largely thanks to some innovative and popular models that Denoma introduced.


Which of the following, if true, does most to explain the apparently surprising result?

1、问题：surprising result是指their sales revenue from Denoma models actually grew但是Denoma, a major consumer-electronics maker, had a sizeable decline in sales revenue for its most recent fiscal year。
2、矛盾点：Denoma models sale revenue上升，但是Denoma sales revenue下降。
3、突破点：Denoma model与Denoma不是一回事，就像Lenovo电脑卖得好，不代表Lenovo公司业绩好，因为一个公司会有很多业务！好似麦当劳最赚钱的不是卖汉堡包。
4、线索：electronics retailers report that although their overall sales were considerably lower than in the previous year, 这个给出线索说明“整个行业很差”。那么答案C中说Denoma很大一部分收入靠给别人做零件，别人都挂了，Denoma卖零件的活当然也不行啦@

注意：本题跟cost , profit 等概念没有半毛钱的关系！

elsaswhuang

sunlight841206 发表于 2013-5-22 22:05
选择C，思路如下：

原题： Denoma, a major consumer-electronics maker, had a sizeable decline in sale ...

very clear! thx