某个Cereal Manufacture公司的研究表明,该公司的Breakfast Cereal里含有75%的vitamine K,比市场上同类产品的多。另外通过公司对regular consumers的survey发现大部分消费者更加偏好这种Breakfast Cereal的口味。But the sales of the cereal is decreasing. The ad department of the company conclude that, many people are not aware of the two features(vitamine k & taste). In order to spread the advantages of the cereal, the company should redesign the front box of the cereal