22.补充 The following appeared in a letter from a part-owner of a small retail clothing chain to her business partner: “Commercial real estate prices have been rising steadily in the Sandida Heights neighborhood for several years, while the prices in the adjacent neighborhood of Palm Grove have remained the same. It seems obvious, then, that a retail space in Sandida Heights must now be much more expensive than a similar space in Palm Grove, which was not the case several years ago. So, it appears that retail spaces in Sandida Heights are now overpriced relative to those in Palm Grove. Therefore, it would be in our financial interest to purchase a retail space in Palm Grove rather than in Sandida Heights.”Commercial real estate prices have been rising steadily in the Sandida Heights neighborhood for several years, while the prices in the adjacent neighborhood of Palm Grove have remained the same. It seems obvious, then, that a retail space in Sandida Heights must now be much more expensive than a similar space in Palm Grove, which was not the case several years ago. So, it appears that retail spaces in Sandida Heights are now overpriced relative to those in Palm Grove. Therefore, it would be in our financial interest to purchase a retail space in Palm Grove rather than in Sandida Heights.”
AA的题目是一个公司，原来在矿业行业，目前由于此行业demand下降，不景气，准备转为a new growth strategy,到科技行业，引用了许多科技行业今年盈利的证据。
14. Cereal
AA：讲公司有一种Cereal产品叫Breakfast Crunch，含有比市面上别的Cereal多20%的vitamine k，而且经过调查Breakfast Crunch的regular consumer里面，有70%反映同其他Cereal相比，他们prefer Breakfast Crunch的口味。然而Breakfast Crunch的销售情况却并不好，所以the author下结论说，他们应该spread word on the two figures, 同时改变产品的包装，更多的展示出他们产品的这两个特点。
6 “The rise of multinational corporations is leading to global homogeneity.* Because people everywhere are beginning to want the same products and services, regional differences are rapidly disappearing.”
The following is part of a business plan created by the management of the Megamart grocery store.
“Our total sales have increased this year by 20 percent since we added a pharmacy section to our grocery store. Clearly, the customer’s main concern is the convenience afforded by one-stop shopping. The surest way to increase our profits over the next couple of years, therefore, is to add a clothing department along with an automotive supplies and repair shop. We should also plan to continue adding new departments and services, such as a restaurant and a garden shop, in subsequent years. Being the only store in the area that offers such a range of services will give us a competitive advantage over other local stores.”
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发表于 2008-11-24 09:18:00
