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求助作文AA-37思路,完全不知结论是哪句..

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楼主
发表于 2008-6-15 01:13:00 | 只看该作者

求助作文AA-37思路,完全不知结论是哪句..

AA-37  Motorcycle X has been manufactured in the United States for over 70 years. Although one foreign company has copied the motorcycle and is selling it for less, the company has failed to attract motorcycle X customers - some say because its product lacks the exceptionally loud noise made by motorcycle X. But there must be some other explanation. After all, foreign cars tend to be quieter than similar American-made cars, but they sell at least as well. Also, television advertisements for motorcycle X highlight its durability and sleek lines光滑的线条, not its noisiness, and the ads typically have voice-overs旁白 or rock music rather than engine-roar on the sound track电视配乐. 

结论是哪??该怎么反驳?

沙发
发表于 2008-6-15 01:40:00 | 只看该作者

有几点:厂家的广告并不能完全反应消费者真正的购买意图。就像海尔以前出洗衣机,说出水口很大,可以洗脏衣服;这是广告的卖点,但是最终很多农民却买去洗红薯,因为红薯的泥巴很大,一般洗衣机出口不合适。所以美国这个摩托车的广告并不一定真实反应了用户的需求。

此类摩托车也许真正的喜欢者是那些粗狂的男人,喜欢飙车之类的。而广告的法规也许也禁止了公司去宣传她真正的卖点。

所以不能通过厂家的广告来判断其真实的消费者的情况。而那个模仿的厂家也许正是受了广告的影响,而仅仅是模仿了该车的外形,耐用,甚至安静,呵呵,结果恰恰没有仔细研究真实的顾客需求。

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