N1 艺术应该challenge the society 而不是entertain the society
N2 People should duely disobey the laws they
consider unjust
N3 The best teacher are those who expect students
to challenge popular ideas rather than accepting these ideas.
N1-N3为题库不含题目，大家将就着参考吧。
1. In some countries, television and radio
programs are carefully censored for offensive language and behavior. In other
countries, there is little or no censorship.
In your view, to what extent should
government or any other group be able to censor television or radio programs?
Explain, giving relevant reasons and/or examples to support your position.
To what extent do you agree or disagree with the
opinion expressed above? Support your views with reasons and/or specific examples
drawn from your own work or school experiences, your observations, or your
reading.
“所有的团体和组织都应该作为一个每个人都参与决定，分享责任和义务的团队来运作。给予一个人关于一个项目和行动的集中的权威和责任不是完成工作的有效方式。”
“雇员应该保持他们的私人生活和个人行为尽量远离工作场所。”
“教育已经成为我们的社会里个人机会的主要提供者。就像财富和金钱一度是成功的关键一样，经验现在已经成为确保成功的最重要因素。”
14. “Organizations should be structured in
a clear hierarchy in which the people at each level, from top to bottom, are
held accountable for completing a particular component of the work. Any other
organizational structure goes against human nature and will ultimately prove fruitless.”
Discuss the extent to which you agree or
disagree with the opinion expressed above. Support your point of view with
reasons and/or examples from your own experience, observations, or reading.
*The Internet is a worldwide computer network.
Discuss the extent to which you agree or disagree
with the opinion stated above. Support your views with reasons and/or examples from
your own experience, observations, or reading.
“国家间应该合作发展规范以限制儿童接触英特网上的成人内容。”
23. “Schools should be responsible only for
teaching academic skills and not for teaching ethical and social values.”
Discuss the extent to which you agree or
disagree with the opinion expressed above. Support your point of view with
reasons and/or examples from your own experience, observations, or reading.
Discuss the extent to which you agree or disagree
with the opinion stated above. Support your views with reasons and/or examples from
your own experience, observations, or reading.
“从传统上讲地址是一家企业成功的最重要决定因素。不论计算机通讯和其他技术发展的如果先进，地址的重要性将不会改变。”
“太多的人只想到得到结果。成功的关键是注意手边的特定事情而不担心结果。”
你怎么看这句建议的意思，总的来说，你认为它值得遵守吗？从你自身的经验，观察和阅读给出相关的原因and/or例子来支持你的观点。
33. “People are likely to accept as a leader only someone
who has demonstrated an ability to perform the same tasks that he or she expects
others to perform.”
Discuss the extent to which you agree or disagree
with the opinion stated above. Support your views with reasons and/or examples from
your own experience, observations, or reading.
“人们只愿意接受这样的领导：他能完成他要求其他人完成的任务。”
“所有的市民都应该被要求完成一定量的公共服务。这样的服务将不但从整体上给国家带来好处，也能给个人的参与者带来好处。”
“企业和其他组织过分强调了团队工作的重要性。很明显，在任何人类团体里，都是最强的个人，那个具有最多义务和能量的人，把事情完成的。”
“商务人员在长期内实现利润最大化的最有效途径是遵循最高标准的道德。”
100. “If a nation is
to ensure its own economic success, it must maintain a highly competitive
educational system in which students compete among themselves and against
students from other countries.”
“如果一个国家要确保它的经济成功，它必须保持有高度竞争力的教育系统，在其中学生们相互竞争，还和国外的学生进行竞争。”
111.
“The most effective business leaders are those who maintain the highest ethical
standards.”
“最有效率的企业领导是保持最高道德标准的人。”
112. “The
overall quality of life in most societies has never been better than at the
present time because of recent advancements in such areas as business and
technology.”
“因为最近商业和技术方面的发展，大多数社会的总体社会质量前所未有的好。”
130. “When judging the qualifications
of potential employees, business employers should rely primarily on objective
information, such as a candidate’s résumé and education. Personal interviews
are much too subjective and are therefore not a valid basis on which to judge a
person’s qualifications for a job.”
Discuss the extent to which you agree or
disagree with the opinion stated above. Support your views with reasons and/or
examples from your own experience, observations, or reading.
“当评价一个潜在雇员的条件的时候，企业雇主应该主要依赖诸如推荐信和教育程度之类的客观信息。个人鉴定太过主观因此不是评判一个人是否对一份工作称职的有效依靠。”
131. “We can learn more about a
society by observing how its people spend their leisure time than by observing
them at work.”
Discuss the extent to which you agree or
disagree with the opinion stated above. Support your views with reasons and/or
examples from your own experience, observations, or reading.
“我们可以通过观察一个社会的人们如何打发他们的休闲时间而非观察他们的工作来更多的了解这个社会。”
132. “Governments should not be
responsible for regulating businesses and other organizations. Instead, society
would benefit if the organizations themselves assumed responsibility for
establishing and enforcing their own standards and regulations.”
Discuss the extent to
which you agree or disagree with the opinion stated above. Support your views
with reasons and/or examples from your own experience, observations, or
reading.
“政府不应该对规范企业和其他组织负责。相反，如果组织自身承担建立和执行他们自己的标准和规范的责任，那么社会会得利。”
A2. “Constant innovation and change within
an organization are as likely to damage the organization as they are to improve
it.”
Discuss the extent to which you agree or
disagree with the opinion stated above. Support your position with reasons
and/or examples from your experience, observations, or reading.
B10. Portrayals of violence have proven
commercially successful in television programs, movies, songs, and other forms
of popular entertainment. Therefore, those who create popular entertainment
should continue to incorporate violence into their products.
Argument
“On average, middle-aged consumers devote 39 percent of their retail
expenditure to department store products and services, while for younger
consumers the average is only 25 percent. Since the number of middle-aged
people will increase dramatically within the next decade, department stores can
expect retail sales to increase significantly during that period. Furthermore,
to take advantage of the trend, these stores should begin to replace some of
those products intended to attract the younger consumer with products intended
to attract the middle-aged consumer.”
财经杂志的意见栏：
一般而言，中年消费者的零售消费额的39％用于专卖店的商品何服务。而在年轻一些的消费者中这一比例仅有25％。由于中年消费者的数量在下一10年中将大幅增长，专卖店可以预期他们的销售额会有大幅增长。进一步，为利用这一趋势，这些店应该开始将一些吸引年轻消费者的商品替换为吸引中年消费者的商品。
“This past winter, 200 students from Waymarsh State College traveled
to the state capitol building to protest against proposed cuts in funding for
various state college programs. The other 12,000 Waymarsh students evidently
weren’t so concerned about their education: they either stayed on campus or
left for winter break. Since the group who did not protest is far more
numerous, it is more representative of the state’s college students than are
the protesters. Therefore the state legislature need not heed the appeals of
the protesting students.”
地方性报纸的编者按：
过去的冬天里，200名学生从Waymarsh州立大学前往州府大楼抗议对各项州立大学项目基金进行削减的计划。另外12000名Waymarsh学生显然对他们的教育不太关心：他们或是留在学校里，或离开过寒假。由于不抗议的人群更大，他们比抗议人群更有资格代表州立大学学生。所以州立法会不必理会抗议者。
“In the first four years that Montoya has served as mayor of the
city of San Perdito,
the population has decreased and the unemployment rate has increased. Two
businesses have closed for each new business that has opened. Under Varro, who
served as mayor for four years before Montoya, the unemployment rate decreased
and the population increased. Clearly, the residents of San Perdito would be
best served if they voted Montoya out of office and reelected Varro.”
地方性报纸的编者按：
在Montoya当San Perdito市长的头4年里，人口下降而失业率上升。每当一个新企业开业，就有两个旧的关门。而在Montoya之前Uarro当市长的4年里，失业率下降人口增长。很明显，San Perdito的居民重新选举Varro而非Montoya会得到更好的服务。
“Advertising the reduced price of selected grocery
items in the Daily Gazette will help you increase your sales. Consider the
results of a study conducted last month. Thirty sale items from a store in
downtown Marston were advertised in the Gazette for four days. Each time one or
more of the 30 items was purchased, clerks asked whether the shopper had read
the ad. Two-thirds of the 200 shoppers asked answered in the affirmative.
Furthermore, more than half the customers who answered in the affirmative spent
over $100 at the store.”
Discuss how well reasoned... etc.
在把Gazette日报的广告版向Marston地区的蔬菜商销售的计划：
在Gazette日报宣传特价菜会帮助你提高销售额。考虑上月的一个研究的结果。Marston中心区的一个商店的30种特价菜在Gazette做了4天广告。每当有特价菜被卖出，职员就问顾客是否读过广告。200顾客中的2/3回答是肯定的。而且，持肯定回答的顾客中有超过一半的人在店里的消费超过100美元。
“Two years ago Nova
High School began to use
interactive computer instruction in three academic subjects. The school dropout
rate declined immediately, and last year’s graduates have reported some
impressive achievements in college. In future budgets the school board should
use a greater portion of the available funds to buy more computers, and all
schools in the district should adopt interactive computer instruction
throughout the curriculum.”
两年前Nova高中开始在3个科学科目中使用互动计算机指导。学校的退学率立刻下降，而且去年的毕业生在大学取得了一些很不错的成绩。在未来的预算中，校董事会应该在能得到的资金中拨出更大的一块用来购买更多的计算机。而且这一区的所有学校都应该在课程中采用互动计算机指导。
“Commuter use of the new subway train is exceeding the transit
company’s projections. However, commuter use of the shuttle buses that
transport people to the subway stations is below the projected volume. If the
transit company expects commuters to ride the shuttle buses to the subway
rather than drive there, it must either reduce the shuttle bus fares or
increase the price of parking at the subway stations.”
地方报纸的社论：
通勤者对新的地铁的使用超过了运输公司的设计方案。但是，通勤者对运送人们去地铁站的往返巴士使用低于设计容量。如果运输公司希望通勤者乘往返巴士而不是开车去地铁站，他们必须或者降低巴士车费，或者提高地铁站的停车费。
“Studies suggest that an average coffee drinker’s consumption of
coffee increases with age, from age 10 through age 60. Even after age 60,
coffee consumption remains high. The average cola drinker’s consumption of
cola, however, declines with increasing age. Both of these trends have remained
stable for the past 40 years. Given that the number of older adults will
significantly increase as the population ages over the next 20 years, it
follows that the demand for coffee will increase and the demand for cola will
decrease during this period. We should, therefore, consider transferring our
investments from Cola Loca to Early Bird Coffee.”
一家投资财经咨询公司的商务计划：
研究显示一个普通咖啡消费者的咖啡消耗从10到60岁随年龄增长，甚至在60岁以后，咖啡消费仍然保持很高。而一般的可乐消费者的可乐消费随年龄增加递减。在过去40年中这两个趋势都很稳定。由于在未来的20年内老年人口将显著增加，咖啡需求回增长而可乐需求会降低。因此，我们应该考虑将我们的投资从可口可乐转向雀巢咖啡。
33. The following is part of a business
plan being discussed at a board meeting of the Perks Company.
“It is no longer cost-effective for the
Perks Company to continue offering its employees a generous package of benefits
and incentives year after year. In periods when national unemployment rates are
low, Perks may need to offer such a package in order to attract and keep good
employees, but since national unemployment rates are now high, Perks does not
need to offer the same benefits and incentives. The money thus saved could be
better used to replace the existing plant machinery with more technologically
sophisticated equipment, or even to build an additional plant.”
“The Easy Credit Company would gain an advantage over competing
credit card services if we were to donate a portion of the proceeds from the
use of our cards to a well-known environmental organization in exchange for the
use of its symbol or logo on our card. Since a recent poll shows that a large
percentage of the public is concerned about environmental issues, this policy
would attract new customers, increase use among existing customers, and enable
us to charge interest rates that are higher than the lowest ones available.”
Easy信贷公司的一个经营主管向董事长提交的一份计划：
如果我们将信用卡所得的利润中的一部分捐给一个知名的环保组织换取在我们的信用卡上使用他们的标识的权利，Easy信贷公司将在信用卡服务的竞争中得到很大好处。由于最近的民调显示，很多人都关心环境问题，这一计划将吸引新顾客，提高现有顾客的使用量，并使我们得到比最低利润率要高的利润率。
“Because occupancy rates for campus housing fell during the last
academic year, so did housing revenues. To solve the problem, campus housing
officials should reduce the number of available housing units, thereby
increasing the occupancy rates. Also, to keep students from choosing to live
off-campus, housing officials should lower the rents, thereby increasing
demand.”
校园报纸的社论：
因为校园住宅的使用率在过去的学年中下降了，住宅收入也下降了。为了解决这个问题，校园住宅办公室应该减少可使用的住宅单元，从而增加使用率。同样的，为了不让学生选择住在校外，住宅办公室应该降低租金来扩大需求。
“On average, 9 out of every 1,000 passengers who traveled on Avia
Airlines last year filed a complaint about our baggage-handling procedures.
This means that although some 1 percent of our passengers were unhappy with
those procedures, the overwhelming majority were quite satisfied with them;
thus it would appear that a review of the procedures is not important to our
goal of maintaining or increasing the number of Avia’s passengers.”
Avia航空的部门备忘录：
平均地，去年乘坐Avia的1000个乘客中有9个针对我们的行李处理流程写了投诉信。这说明虽然有大约1%的乘客对这一流程表示不满，乘客的主体对它还是满意的。所以对流程的重新审查对我们要保持和提高Avia的乘客数这一目标不是很重要的。
“The country of Sacchar can best solve its current trade deficit
problem by lowering the price of sugar, its primary export. Such an action
would make Sacchar better able to compete for markets with other
sugar-exporting countries. The sale of Sacchar’s sugar abroad would increase,
and this increase would substantially reduce Sacchar’s trade deficit.”
一份周刊上的文章：
Sacchar国解决其赤字的最好方法是降低其主要出口物糖的价格。这一举动将使Sacchar与其他糖出口国更好的竞争。Sacchar出口的糖将会增加，这一增长将实在地降低Sacchar的贸易赤字。
“To reverse the deterioration
of the postal service, the government should raise the price of postage stamps.
This solution will no doubt prove effective, since the price increase will
generate larger revenues and will also reduce the volume of mail, thereby eliminating
the strain on the existing system and contributing to improved morale.”
Discuss how well reasoned...
etc.
全国性新闻杂志的意见栏：
为了转变邮政服务退化的状况，政府应该提高邮资邮票的价格。这个解决方法将毫无疑问是有效的。因为价格提升会产生更大的收益而且会减少邮件数量，从而消除目前系统中存在的紧张并有助于提高士气
“There is a common misconception that university hospitals are
better than community or private hospitals. This notion is unfounded, however:
the university hospitals in our region employ 15 percent fewer doctors, have a
20 percent lower success rate in treating patients, make far less overall
profit, and pay their medical staff considerably less than do private
hospitals. Furthermore, many doctors at university hospitals typically divide
their time among teaching, conducting research, and treating patients. From
this it seems clear that the quality of care at university hospitals is lower
than that at other kinds of hospitals.”
报纸的健康板块上的文章：
有一种普遍的错误观念认为大学医院比社区或私人医院更好。这个想法是无根据的，我们地区的大学医院较之私人医院，少雇15%的医生，对患者的治愈率要低20%，总体利润要小得多，给一户员工的待遇比私人医院低很多。而且，很多大学医院的医生将他们的时间分为教学，直到研究和看病几部分。从此可明显看出大学医院的服务质量比其他医院低。
“The owners of the Cumquat Cafe evidently made a good business
decision in moving to a new location, as can be seen from the fact that the Cafe
will soon celebrate its second anniversary there. Moreover, it appears that
businesses are not likely to succeed at the old location: since the Cafe’s
move, three different businesses—a tanning salon, an antique emporium, and a
pet–grooming shop—have occupied its former spot.”
地方报纸的商业版：
Cumquat咖啡店的拥有者最近做出了一个出色的商业决定：搬迁到新地址。从事实可见，咖啡店会很快在那里庆祝它的两周年店庆。而且这项业务看来在原址上不能获得成功。因为咖啡店搬迁后，3家不同的商家：一个日光浴沙龙，一个古董店，一个宠物婚嫁店就占据了它原来的地址。
“The construction last year of a shopping mall in downtown Oak
City
was a mistake. Since the mall has opened, a number of local businesses have
closed, and the downtown area suffers from an acute parking shortage, and
arrests for crime and vagrancy have increased in the nearby Oak
City
Park. Elm
City should pay attention to the
example of the Oak
City mall and deny the application to build a
shopping mall in Elm
City.”(新题)
Discuss how well reasoned... etc.
“The construction of last year of a shopping mall in downtown Oak
City
has done little for the residents of the community. Since the mall has opened,
a number of local businesses have closed, and the downtown area suffers from an
acute parking shortage. In addition, because the mall’s owner lives in nearby Elm
City,
the profits derived from sales at the mall are not being returned to the
community. These problems, coupled with the increase in trash and litter in
nearby Oak
City
park, demonstrate that Oak
City did not use good
judgment in allowing the construction of the mall in the first place.”(老题)
Elm城的报纸上的社论：
去年在橡树城市中心修建购物中心是个错误。由于中心开业，大量的本地企业倒闭了。而且市中心受到严重缺乏停车位的困扰。在附近的橡树城公园拘捕的罪犯和流浪汉也增加了。榆树城应该注意橡树城购物中心的例子并防止在榆树城建立购物中心。
“The Alpha Company has just reduced its workforce by laying off
fifteen percent of its employees in all divisions and at all levels, and it is
encouraging early retirement for other employees. As you know, the Beta Company
manufactures some products similar to Alpha’s, but our profits have fallen over
the last few years. To improve Beta’s competitive position, we should try to
hire a significant number of Alpha’s former workers, since these experienced
workers can provide valuable information about Alpha’s successful methods, will
require little training, and will be particularly motivated to compete against
Alpha.”
β公司的一个经理人的一份建议书：
α公司通过在所有部门和所有层次裁减了15％的员工减少了工作人员，它还鼓励其他员工提前退休。如你所知，β公司生产部分和α公司类似的产品，但我们的利润在过去几年内下降了。为了提高β的竞争力，我们应该试着雇用大量的α的前雇员，因为这些有经验的工人将提供关于α成功方法的有用信息，而且基本不需要培训，并将更有动力与α竞争。
“Last year, we surveyed our
employees on improvements needed at Company X by having them rank, in order of
importance, the issues presented in a list of possible improvements. Improved
communications between employees and management was consistently ranked as the
issue of highest importance by the employees who responded to the survey. As
you know, we have since instituted regular communications sessions conducted by
high-level management, which the employees can attend on a voluntary basis.
Therefore, it is likely that most employees at Company X now feel that the
improvement most needed at the company has been made.”
人力资源经理给X公司的经营主管的备忘录：
去年，我们向员工调查他们认为X公司应该进行的改进，让他们把改进按重要性排列。结果列印为一张可能的改进的表格。根据调查中员工的反应，“加强员工和管理层的沟通”最具重要性，稳居调查表之首。如你所知，那以后我们建立了由高层管理人员组织，雇员可以自愿参加的常规交流会。因此，看来X的多数员工认为最应该进行的改进已经完成了。
(下文思路单一，两段都是谈调查方法的问题，还可以谈后半部分，“采取了措施就一定能达到目的吗？”)
“After opening the new swimming pool early last summer, Take Heart
saw a 12 percent increase in the use of the center by members. Therefore, in
order to increase the number of our members and thus our revenues, which depend
on membership fees, we should continue to add new recreational facilities in
subsequent years: for example, a multipurpose game room, a tennis court, and a
miniature golf course. Being the only center in the area offering this range of
activities would give us a competitive advantage in the health and recreation
market.”
Take Heart健身中心的管理者起草的商业计划：
去年夏天开了新的游泳池以后，TH发现会员对中心的使用率增加了12％。因此，为了增加我们的会员数量和决定于会员费的收入，我们应该在以后几年中继续增加新的娱乐设施：比如，一个多功能游戏室，一个网球场，一个迷你高尔夫球场。作为本地唯一一家提供各种活动的健身中心，我们将在健身和娱乐市场建立竞争优势。
“We should not approve the business loan application of the local
group that wants to open a franchise outlet for the Kool Kone chain of ice
cream parlors. Frostbite is known for its cold winters, and cold weather can
mean slow ice cream sales. For example, even though Frostbite is a town of
10,000 people, it has only one ice cream spot — the Frigid Cow. Despite the
lack of competition, the Frigid Cow’s net revenues fell by 10 percent last
winter.”
Frostbite国家银行的借贷部门的备忘录：
我们不应该批准那个希望开一家KK冰激凌连锁店的特许店的本地团体的借贷请求。Frostbite以其寒冷的冬天而闻名，而冷天气意味着冰激凌的销售不利。比如，虽然Frostbite是个有10000人的镇子，它却只有一家冰激凌店Frigid Cow。尽管缺乏竞争，Frigid Cow的净收入去年冬天下降了10％。
“Research indicates that those who exercise regularly are
hospitalized less than half as often as those who don’t exercise. By providing
a well-equipped gym for Saluda’s municipal
employees, we should be able to reduce the cost of our group health insurance
coverage by approximately 50% and thereby achieve a balanced town budget.”
Saluda镇的商业管理者给镇议会的备忘录：
研究显示有规律地锻炼的人生病的概率比不运动的人要小一半。通过给Saluda的市政雇员提供一个设备良好的体育馆，我们应该可以大约减少50％的健康保险支出并得到平衡的镇预算。
124. The following appeared in a
memorandum from the owner of Carlo’s Clothing to the staff.
“Since Disc Depot, the
music store on the next block, began a new radio advertising campaign last
year, its business has grown dramatically, as evidenced by the large increase
in foot traffic into the store. While the Disc Depot’s owners have apparently
become wealthy enough to retire, profits at Carlo’s Clothing have remained
stagnant for the past three years. In order to boost our sales and profits, we
should therefore switch from newspaper advertising to frequent radio
advertisements like those for Disc Depot.”
Carlo's服饰老板给员工的备忘录：
由于Disc Depot，相邻街区的音像店从去年开始新的电台广告，它的业务显著增长，从商店人流量的大量增加就可以看出。当Disc Depot的老板显然已经足够富有可以退休时，Carlo's服饰的利润3年来一直停滞不变。为了促进我们的销售和利润，我们应该像DiscDepot一样从报纸广告转向经常的电台广告.
125. The following appeared as part
of the business plan of the Capital Idea investment firm.
“Across town in the
Park Hill district, the Thespian Theater, Pizzazz Pizza, and the Niblick Golf
Club have all had business increases within the past two years. Capital Idea
should therefore invest in the Roxy Playhouse, the Slice-o’-Pizza, and the
Divot Golf Club, three new businesses in the Irongate district. As a condition,
we should require them to participate in a special program: Any customer who
patronizes two of the businesses will receive a substantial discount at the
third. By motivating customers to patronize all three, we will thus contribute
to the profitability of each and maximize our return.”
Capital
Idea投资公司的商业计划：
在ParkHill区的Thespian剧院，Pizzazz比萨，Niblick高尔夫俱乐部在过去2年都有业务增长。因此Capital Idea应该投资Poxy剧场，Slic－o比萨和Divot高尔夫俱乐部这3家新的Irongate区的企业。为使他们达到条件，我们应该要求他们参加特殊的项目：任何顾客在其中两家消费将在第三家得到折扣。通过刺激顾客在所有3家店消费，我们将增进每一家的利润，从而使我们的回报最大化。
A3. The following appeared in a
memorandum from the development director of the Largo Piano Company.
“The Largo Piano
Company has long been known for producing carefully handcrafted, expensive
pianos used by leading concert pianists. During the past few years, however,
our revenues have declined; meanwhile, the Allegro Musical Instrument Company
introduced a line of inexpensive digital pianos and then saw its revenues
increase. In order to increase Largo’s
sales and in fact outsell Allegro, we should introduce a line of digital pianos
in a variety of price ranges. Our digital pianos would be likely to find
instant acceptance with customers, since they would be associated with the
prestigious Largo name.”
B1.The following appeared in a memorandum
from the head of a human resources department at a major automobile
manufacturing company to the company's managers:
“Studies have
found that employees of not-for-profit organizations and charities are often
more highly motivated than employees of for-profit corporations to perform well
at work when their performance is not being monitored or evaluated. Interviews
with employees of not-for-profit organizations suggest that the reason for
their greater motivation is the belief that their work helps to improve
society. Because they believe in the importance of their work, they have
personal reasons to perform well, even when no financial reward is present.
Thus, if our corporation began donating a significant portion of its profits to
humanitarian causes, our employees’ motivation and productivity would increase
substantially and our overall profits would increase as well.”
B6. The following appeared in a letter from
a part-owner of a small retail clothing chain to her business partner:
“Commercial
real estate prices have been rising steadily in the Sandida Heights neighborhood
for several years, while the prices in the adjacent neighborhood of Palm Grove
have remained the same. It seems obvious, then, that a retail space in Sandida
Heights must now be much more expensive
than a similar space in Palm Grove, which was not the case several years ago.
So, it appears that retail spaces in Sandida
Heights are now
overpriced relative to those in Palm Grove. Therefore, it would be in our
financial interest to purchase a retail space in Palm Grove rather than in Sandida
Heights.”
B9.The following appeared in a memorandum
to a team developing accounting software for SmartPro Software, Inc.:
“Currently,
more professional accountants use SmartPro accounting software than any other
brand. However, in the market for personal accounting software for
non-professionals to use in preparing their income tax returns, many of our
competitors are outselling us. In surveys, our professional customers
repeatedly say that they have chosen SmartPro Software because our most
sophisticated software products include more advanced special features than
competing brands. Therefore, the most effective way for us to increase sales of
our personal accounting software for home users would clearly be to add the
advanced special features that our professional software products currently
offer.”
| 
京公网安备11010202008513号 京ICP证101109号 京ICP备12012021号
发表于 2008-2-5 04:34:00
楼主
