feifei - 75

ferity

 Advertisers are often criticized for their unscrupulous manipulation of people’s tastes and wants. There is evidence, however, that some advertisers are motivated by moral as well as financial considerations. A particular publication decided to change its image from being a family newspaper to concentrating on sex and violence, thus appealing to a different readership. Some advertisers withdrew their advertisements from the publication, and this must have been because they morally disapproved of publishing salacious material.

 

Which one of the following, if true, would most strengthen the argument?

 

A.       The advertisers switched their advertisements to other family newspapers.

B.        Some advertisers switched from family newspapers to advertise in the changed publication.

C.        The advertisers expected their product sales to increase if they stayed with the changed publication, but to decrease if they withdrew.

D.       People who generally read family newspapers are not likely to buy newspapers that concentrate on sex and violence.

E.        It was expected that the changed publication would appeal principally to those in a different income group.

我认为答案是D，因为它体现了经济和心理因素，双重方面。虽然because they morally disapproved，
            结论说的是心理作用，但是by moral as well as financial consideration 更能深入解释这一心理因素产生的原因——如果家庭会不买这种改版后的报纸，失去了读者，广告商做广告就失去了意义。而C，我认为它与题干行为有矛盾，如果撤掉广告销售会下降，为什么还要撤掉广告呢，应该保留才是。

答案：C

思路：

A.        支持但不是最强

B.         advertisers考虑了publication转变了不同的读者群，还是financial considerations。

C.         直接举证说明原因：是为了moral，应为sales会increase if they stayed with the changed publication，但sales会decrease if they withdrew。

D.        无关

E.         无关

Reaperowlish

...You totally missed the main brief of this argument...

icewarm

The conclusion of the argument is : "that some advertisers are motivated by moral as well as financial considerations."

In another word: financial consideration is not the ONLY criterion for choosing magazines.

C: After the said change, this magazine's readership would increase and would in turn benefit the advertisers financially. If the financial consideration is the ONLY consideration, they would not have dropped this mag. But they did. As the conclusion says, the other alternative criterion is moral consideration, thus, they must dropped this mag because of moral issues.