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这次的CHAT中有一位前辈是广告行业出来的.因为我也在这个行业里,所以想知道,作为在广告行业的申请者,该如何去增加自己的竞争力呢?前辈的背景是否可以大概介绍一下呢?是哪个类型的广告公司呢?LOCAL的?4A?还是自己的公司呢?是什么TITLE来的呢?GMAT大概是多少分呢?曾经服务于什么样的客户呢? 在申请的时候,觉得什么是最重要的呢?谢谢. 以下是引用yaoyao99在2007-5-15 6:03:00的发言：I'll let the guest speaker take the specific questions but here are my two cents. No need to probe for the specifics. Even if someone else has the exact same credential (W/E, school, test scores, etc.), there's no guarantee that someone else will get in as well. It's why and how you did it, what you got out of the experience, and how you reflect on it that matters the most. To make anyone with a specific background (which is everyone) unique, it's essential to show what you have outside of the stereotypical characteristics. For example, it's obvious that you are creative and can communicate well to stay competitive in the advertisement business. Now, do you have the analytical skills as well? Can you lead? Do you care for the community around you? Are you an interesting person with hobbies? I do believe the essays play an important role, provided the basic information doesn't make you look like an under-achiever. They put the factual information into context and help the audience see you as a human being and understand you.
以下是引用redcell在2007-5-16 11:13:00的发言： hi there, i'm the one from advertising background. Well, not exactly advertising, 30% ba. :-) Diversified communication. I studies English, tested water with McKinsey and British American Tobacco, before I realized my passion and settled in marketing communiation. I worked with both local and 4A agencies. Mostly with Ogilvy, on diversified communication disiplines---ad, direct marketing, online marketing, CRM/data marketing consultation, collaborating with PR... When I applied, I was a one-year associate account director with 4-year full time w/e. There're thousands of professionals have similar backgrounds with what I describe above. A few of them can get in Harvard. So, how do YOU make it? Once again, YOU are in the spotlight. It's not just industry, but U and the industry. (Why do you do that? How do you do that? How well you do that? Can school measure your achievements? Can school visualize your potential? How you view your own potential?) It's not the client portofolio of the company, but YOU and your clients. Why do you work on certain clients? Or do you have a choice? Do you fight for a choice? How well you serve and grow your clients? It's not how great your company is, but how do YOU make your company greater. It's not even your background, but how YOU look at your background and make the most of it. Tell stories that no one else can tell. Take some time to apply your insights into consumers to yourself. Study yourself, fancy about yourself, then make the school fancy about YOU. In the interview, school asked me about analytical skills. That's their concern when they look at marketing professionals in general. I put them at ease with my McKinsey experience and consulting projects at Ogilvy. So, beside all the rosy sides of you, confront your limitations and weaknesses with candor and strategy, in work, in life and in your package. Good Luck! Alex 以下是引用robinst在2007-5-16 11:54:00的发言：very well said, Alex!! It's not how great your company is, but how do YOU make your company greater. It's not even your background that matters, but how YOU look at your background and make the most of it! ---I did the same as what Alex pointed out as above.
really thankful for Alex's reply, which is very helpful and useful for me.
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发表于 2007-4-11 10:30:00
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